What do I need to do for website diagnostics?
What is website diagnostics? Website diagnosis is the most basic work of SEO optimization, and it is also the premise of SEO website optimization. Doing a good job in website diagnosis allows us to clearly understand the shortcomings of our website and the advantages of our competitors, so that we can enter the later SEO website. Optimization is more handy, so what aspects should we start with for website diagnosis? What needs to be done?
Check the website's inclusion status, as well as the website's weight, keyword ranking, etc., here we recommend webmaster tools or love station tools, which can be analyzed.
Website structure, check whether the website structure is convenient for SEO optimization, whether it is a tree structure or an F-shaped structure, and then check whether the content of each page of the website is rich and the originality of the website.
Check whether the three tag settings of the website are reasonable. You can check this through the website source code. Here, you need to remind you that the keywords should not be stacked in the website title.
Check whether the website has set up breadcrumb navigation, and whether breadcrumb navigation plays a key role in SEO optimization. Doing a good job in the website's breadcrumb navigation can not only improve the weight of the website's homepage, but also increase internal links.
Check whether the URL naming of the website is standardized. The URL level should not be too deep, generally no more than 3 layers. It is also to make it easier for search engines to identify and crawl the content of the website.
Check the website Nofollow Whether the tag is set or not, you need to remove unnecessary authority pages, for example, about us, contact us pages.
Check whether the website image has been added with alt tags, which is also convenient for spiders to crawl and include image content.
Check whether the code of the website is redundant. It is necessary to encapsulate and delete the redundant code. Generally speaking, JS and CSS need to be encapsulated.
Check the path of the website. Generally speaking, the website has many paths, which are generally divided into static paths and dynamic paths to block dynamic URLs through robot.txt.
It is very important to see if the website keywords are related to the page title.
Check whether the website content matches the website keywords and whether the keywords in the page are appropriate.
Check the speed of opening the website. Generally, if a website is opened for more than 10 seconds, then this website needs attention.
See if our webpage has the layout of long-tail keywords, so that each page of the website has its own division of labor, and the keyword ranking will be more diverse.
Check the quality of external links. The quality of a website's external links determines the source of SEO website traffic.
Check the friendly links of the website. If the other party violates the rules or reduces the rights, you should delete the other party in time to avoid affecting your own website.