Do you know what integrated marketing is? What are the benefits of network marketing

Aug 16, 2022
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In the Internet era, the development of a company is inseparable from the integrated marketing of the entire network, so what is the integrated marketing of the entire network? What are the channels of the whole network integrated marketing? What are the benefits of online marketing?

1. What is integrated online marketing?

Whole network marketing is the abbreviation of whole network integrated marketing, that is, from product planning, product development, product positioning, website construction, website operation, brand promotion, product marketing is equal to a marketing model.

Second, what are the channels of network marketing?

There are many online marketing channels, mainly including the following categories:

  1. News source promotion (also the soft article promotion we understand)

  2. Promote the Q&A platform

  3. Blog, forum promotion

  4. We media promotion

  5. Video promotion

  6. Baidu product promotion

3. What are the benefits of doing online marketing?

  1. Network integrated marketing has the characteristics of interactivity and depth. It is different from the one-way information dissemination of traditional media, but the interactive dissemination of information. With the link, the user can get more and more detailed information at the click of a mouse from the relevant website of the manufacturer.

  2. The cost is low, the speed is fast, the change is flexible, and the network integrated marketing has a short production cycle. Even in a short cycle, the production can be quickly completed according to customer needs. The traditional advertising production cost is high and the delivery cycle is fixed.

  3. The network media has a wide range of communication, fast speed, and is not limited by time and region. It is not limited by time, comprehensive content, multimedia transmission, vivid image, two-way communication, and rapid feedback can effectively reduce the cost of corporate marketing information dissemination.

  4. Repeatability and retrievability. Network integrated marketing can make the combination of text, sound and image for users to actively retrieve and watch repeatedly, but compared with TV advertisements, it allows the audience to passively accept the advertising content.

The biggest advantage of network marketing is the huge number of users. No matter what type of product you want to promote, whether it is a physical type or a virtual type, you can find enough target groups, because there are no restrictions on the area, and there are always people who need it.

The whole network integrated marketing, although the literal understanding is to integrate the sales channels of the main website for marketing promotion, is not necessarily suitable for the manufacturing industry. It is necessary to do accurate positioning analysis and overall target group analysis in order to achieve the expected actual effect.

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