What is Internet Marketing?

What is Internet Marketing? Internet marketing, also known as network marketing, is a new type of marketing method based on the Internet, which uses the interaction between digital information and network media to assist in achieving marketing goals. Simply put, Internet marketing is a marketing activity that uses the Internet as the main means to achieve certain marketing purposes. Internet marketing is the process and method of selling products, information, services, creating brands, acquiring users, and establishing word-of-mouth on the Internet. Let me share with you the effective methods of Internet marketing.

1. Search engine marketing

Search engine marketing, also known as SEM, the main principle is to bid on search engines, use the bid level to adjust website rankings, allow users to search for our advertising information through relevant keywords, and guide the prepared website for consultation. Communication, eventually lead to the transaction. Search engine marketing is a high-cost marketing method that can bring certain results in a short period of time.

Second, soft marketing

Press release marketing is a method after the company's marketing planner or advertising company's copywriting "text advertising". Compared with hard advertising, its advertising form is implicit and difficult to understand at a glance. When the reader finds out that this is an advertisement, he has already fallen into the trap of a carefully crafted "ad". Advancing marketing pursues the transmission effect of spring rain and silently nourishes all things. This is the most powerful and effective marketing method, and it is deeply concerned by major enterprises and individuals.

3. Word of Mouth Marketing

Word-of-mouth marketing is an organic combination of traditional word-of-mouth marketing and network technology, which is characterized by Internet interaction and convenience. The most effective communication mode at present is to interact with target customers through word-of-mouth information such as video or company marketing personnel. Communicate, discuss corporate information, deepen the influence and impression of target customers, and finally achieve the purpose of network marketing.

4. Event Marketing

Event marketing is one of the favorite modes of marketers and one of the lowest cost marketing modes. Marketers need to carefully plan and implement activities to allow the public to directly participate and enjoy, and through these activities to attract or divert the public's attention, improve and strengthen the relationship with the public, and build a good corporate image of the company. The event marketing cost is low, the dissemination speed is fast, the audience is wide, and the characteristics of users are discussed and shared with each other.