What should be paid attention to in SEO optimization of the whole site?
The whole site optimization comes from the domain name. Keywords. The overall structure of the website. The overall layout and improvement of content construction and user experience are the overall optimization of the website. SEO optimization plays a big role in the promotion of a website. In the whole site optimization process, we need to pay attention to some considerations:
1. Meet user needs
In fact, website optimization is based on the principles of search engines, and the purpose of website optimization is to gain recognition from search engines so that our website can be recommended and included. In order to develop a search engine stably for a long time, it must meet the needs of users. Starting from the whole enterprise, we deeply analyze the needs of user groups, such as website content, writing, and layout extension, so as to better meet the needs of user groups. Only in this way can we do a good job and develop stably for a long time.
2. In line with the crawling preferences of search engine spiders
In fact, the whole site optimization is to meet the needs of search engine crawling as much as possible, so that search engines can comprehensively crawl the website; in theory, engine spiders can crawl all pages of the entire Internet, but in fact, spiders cannot face the daily number of Trillions of pages of internet information. Therefore, if you want to increase the website's circulation, browsing rate, jump rate, etc., you must actively adapt to the crawling preferences of search engine spiders, and let the spiders crawl as much relevant website information as possible.
3. Optimize website pages
Whole site optimization is by optimizing the positioning content and overall structure of the website, it is necessary to ensure that all pages of the website are search engine friendly, making the quality and weight of the pages as high as possible, in order to improve the website's inclusion in major search engines and improve ranking Chances are, high-weight sites can even achieve the effect of a second inclusion.
Fourth, improve the overall structure of the website
Site-wide optimization is a comprehensive and comprehensive optimization. Many issues and factors need to be considered. Compared with a single ranking effect, site-wide optimization needs to balance and control all aspects of content. Site-wide optimization includes site structure keyword optimization. Promotion optimization is essential. The internal and external links of the website cooperate properly, the link words are diversified, and the balance of primary and secondary keywords needs to be improved.
Generally speaking, the whole site optimization is to improve the overall quality of the website, realize the overall optimization of the website, and achieve the purpose of website promotion and profit through information display and dissemination.