How to choose a network marketing company? What are the four common misunderstandings of online promotion?
With the development of the Internet, lists such as the top ten brands and brand rankings have appeared in various Internet industries, but there is no official authority to rank brands. It is ridiculous that the Internet promotion service industry is also full of various lists. Most of these lists are Some companies arrange it themselves. So, as a business, how should you choose a network promotion company?
1. How to choose a network marketing company?
Before establishing network promotion cooperation, the enterprise itself should first realize basic informatization. Douyin, Weibo, and WeChat public accounts are part of users' living habits, and are recommended as standard configuration; although the website looks a bit outdated now, it has a formal The characteristics of openness and clear structure, so it is still recommended that companies have their own official website.
In practice, many companies make the same mistakes: they only recognize the "big company", don't pay attention to the copywriting strength of the promotion company, don't know how to consider the promotion effect, and so on. So the following focuses on how to filter network promotion companies.
- Look at the service team.
In the online promotion industry, the ability and professionalism of the team serving you directly determines the promotion effect and service quality of the company. Some large companies have hundreds or thousands of people, but only three or five people serve their businesses. If there are novices, it is difficult to guarantee the effect. There are not many promotion companies, but the service team is highly qualified, the service ability is no worse than that of the so-called big companies, and the price is closer to the people.
- Look at the planning ability.
Although the product competitiveness of the enterprise itself is the foundation, the current situation is that the homogeneity is too serious, and the company that really occupies more market share is actually the first step to occupy the user's mind. A good promotion company should have the ability to analyze and mine the characteristics of user products, expand the characteristics that attract consumers' attention and occupy cognition. Generally speaking, after contacting for more than two times and still failing to come up with a reliable promotion plan, such a company can basically pass.
- Look at the creative level of the copywriting.
In traditional marketing, online promotion is done through an account manager or similar function, while in online promotion, this important role is copywriting. Investigating the copywriting strength of a promotional company can start with their media or website and previous cases.
- Look at the promotion feedback.
Many promotion companies are vague in this area, in fact, promotion results should be reported separately, along with clear visual analysis and numerical comparisons. This way, users can have a clear yardstick to judge: Are they spending money? What is the quantitative effect of this promotion?
- Look at the company area.
The resources and talents of the online promotion industry are gathered in first-tier cities, especially most of the well-known media in Beijing. Relatively speaking, service providers in first-tier cities have unique advantages, but it does not mean that service providers in other cities are definitely not good. In addition, it is normal for network promotion service providers to provide off-site services.
2. Common "misunderstandings" in the network promotion of the four major enterprises
Network promotion is not a result or a separate technology, but the integration of various marketing methods and technical means, such as analyzing one's own competitive advantages, selling points/differentiation extraction, building a website, doing SEO optimization, building word-of-mouth, accurate delivery, online and offline Linkage. User feedback, etc., so online promotion is only a part of the company's own marketing activities, and the purpose is no different from traditional marketing.
The purchase behavior of consumers is the result of market performance. The reason for this result is actually that enterprises bring their own products to themselves. The service communicates with consumers repeatedly and for a long time in a more convenient and acceptable way. Network promotion is very suitable for implementation. this communication effect.
- Network promotion is what you do when you have enough money
In today's mobile Internet environment, enterprises face consumers at any time, and users can see the dynamic evaluation of your enterprise through third-party or other reviews; at the same time, due to the highly saturated industry competition, everyone tries to be exposed to users in order to Occupy the user's mind faster. If you wait until you have the money to do online promotion, companies are likely to delay fighter jets in today's extremely fierce market competition.
- Internet promotion is not the "self-selling and boasting" of Wang Po's melon-selling style
Network promotion is to amplify the highlights of enterprise products or services to consumers through the operation of professionals. If the business itself doesn't know what its highlights are, feel free to take over. The goals are not clear, and the promotion results do not match the actual needs. This kind of promotion can only be called "brainless money burning". To do online promotion, professionals need to dig deep into the product features, rather than the "self-selling and boasting" of Wang Po's melon-selling style.
- Copy the promotion methods of competing companies
Network promotion is only an auxiliary means. It is just an appearance. The deep starting point is the company's own product tonality and current strategic focus. Therefore, what kind of promotion methods need to be tailored. Copying not only fails to meet their real needs, but also blindly copying will make consumers feel disgusted and rejected.
- To sell the effect in a short time
Some business owners believe that spending money will produce immediate results. This sentiment is naturally understandable. Online promotion can see the effect of online search immediately, but it will take a while for the sales growth effect. The promotion and investigation period is theoretically 1 to 3 months. Due to this mentality, many companies have tried online promotion, resulting in previous investments becoming "sunk costs" and entering a vicious circle of rejecting online promotion.
3. Summary
A network promotion team should at least include: consultants, marketing planning, SEO, copywriting design, media execution, and project managers. Most companies are unwilling and unable to spend the cost alone to cultivate such a professional team. Therefore, in order to truly do a good job in network marketing and make network promotion a powerful tool for enterprises to improve efficiency, they must seek professional promotion companies and outsource this professional work to professional people.