What is the difference between a social media article and a press release? Which is the best way to promote marketing?

Press release marketing and promotion can currently be carried out in two ways: self-media and news media. Posting on different platforms has different effects and different requirements for manuscripts. What is the difference between self-media articles and press releases? Which is the best way to promote marketing?

Today, starting from the essence of content, I will explain the difference between self-media manuscripts and press releases!

1. Different quality requirements =================================

We-media manuscripts: The content only needs to meet the requirements of the platform. There is no limit to the authenticity of the content, the format, and the content form can be diversified, and the content output is mainly based on subjective ideas.

Press release: It has high quality requirements, and requires that the manuscript contain 6 elements of news, objectively record the facts, and can carry out content outlook, but cannot add too much marketing content.

2. The publishing platform is different =======================================

We-media manuscripts: We-media manuscripts can be sent from media platforms and Q&A platforms. Due to the requirements for content quality, we-media manuscripts cannot be published on news websites.

Press release: It can be published on the corresponding news website according to the nature of the manuscript, or it can be published on the self-media platform for promotion and exposure.

3. Different exposure =====================

We-media manuscripts: The exposure of we-media manuscripts is based on the intelligent recommendation mechanism, and the content is recommended according to user clicks, comments, forwarding and other factors, and the number of clicks also affects the inclusion. Therefore, the clicks of self-media articles are related to their own quality and title appeal.

Press release: As a new Wengyuan manuscript, it is easy to include, it will be displayed according to the keyword information searched by users, and it will be retained for a long time. The content included in the news library will not be deleted and will be forwarded by other website editors.

4. The promotion objects are different ======================================

We-media manuscripts: The threshold is low. Both individuals and enterprises can publish self-media manuscripts to achieve promotion purposes, and corporate accounts will also have traffic support. Many companies use self-media operations as the best way of public relations; individuals can also use their own media. Media operations make money.

Press releases: Generally, companies publish press releases, and companies use press releases to promote more. Due to the large number of major events in the company, there are many cases of press releases.

The above is the difference between self-media manuscripts and press releases analyzed for you. If you want to use manuscripts to promote marketing and don’t know how to choose a platform, you can choose the best platform to publish your manuscript through the above analysis!