What are the methods of brand network marketing? How to do network marketing promotion?

Today, corporate promotion and brand network marketing are inseparable. In the information age, a successful brand wants to connect the brand function with the psychological needs of consumers, and the help of the Internet is indispensable. Through this brand network marketing, enterprises can communicate brand elements, brand image, brand value, brand promotion, brand equity and other dimensions to users and consumers more quickly. So there are many ways of network marketing, which ones are more effective for enterprises?

1. Search Marketing

Search marketing means that users open Baidu, enter keywords in the search box, and the search list is displayed. Usually, there are 10 organic rankings (showing SEO results) and 5 competitive rankings (paid advertising: SEM). SEO results and SEM all results need to be maintained by professionals. No matter how long the SEO ranking is, the SEM will stop and there will be no ranking. More businesses prefer to use SEM for SEO.

So far, some companies have been positive about search marketing due to a lack of professionals and a sluggish industry market, but must stick to search marketing. In fact, it was just that the right people were not invited, the right direction was not found, and there was no strategic deployment. Of course, the effect is difficult to show. Enterprises with long-term vision have gained great wealth in Baidu network marketing because they have extensive thinking and professional strategic deployment team.

2. Information flow marketing

Information flow advertisements are divided into bidding advertisements and contract advertisements, which are mainly embellished on Baidu homepage, Baidu Tieba, and Baidu mobile browser APP. For the original advertisements displayed in the information flow of Baidu platform, Baidu has a huge user base. With the help of big data for user analysis, we can intelligently track and distribute advertisements, and obtain accurate traffic.

3. Video account marketing promotion

Nowadays, some companies will make full use of some well-known platforms to release small videos, and make full use of various interesting small videos to attract attention, so as to achieve better promotion effects. However, when choosing a video number for marketing and promotion, it is also necessary to master the corresponding skills to increase the number of fans and increase the transaction rate.

4. Word of Mouth Marketing

Word-of-mouth has always been considered a better endorsement method, and it has a high status in marketing promotions whenever possible. If the brand wants to make full use of the Internet to achieve the effect of word-of-mouth marketing, it can interact and communicate with users more, let users leave their own evaluation and experience after purchasing the product, and then let potential customers have reference objects .