How to do SEO whole site optimization for new website?
A company has built a new website, but search engines don't know much about a new website, so there will be an observation period at the beginning. During the observation period, the general platform will have an incentive system for new sites. For example, the Baidu search engine will assign some weight to the new website in order to gain exposure on the platform, thus giving the new website continuous confidence and keeping the platform updated. However, after the observation period, the website is basically not well collected, the potential weight has returned to zero, and the keyword ranking cannot be maintained on the homepage. This is because the website has not been optimized for SEO at the beginning. How can the website be optimized for SEO? Note the following:
1. Grasp the observation period and improve the crawling degree of the engine spider
During the search engine observation period, the platform's trust in the new website is not high, and the relevant crawling of the website by the engine spider is relatively low. During the first three months, the platform's search engine will evaluate new websites against the website database. Therefore, in the early stage, it is necessary to ensure the high quality and originality of the website content, get the recognition of the engine, and improve the crawling degree of the engine spider. Do not use black hats and other techniques for optimization, which may extend the observation period or even cause the engine to fail to capture the website.
2. Identify the source of free website traffic
The purpose of making a website is to attract customers. Therefore, it is necessary to understand the free traffic source channels of the website in order to better formulate a drainage plan. In fact, free traffic mainly comes from the following aspects:
Users search through search engines
External promotion (such as publishing information on media platforms to attract users to click on links to obtain traffic)
Scan the offline activity code or website to visit brand promotion, etc.
3. Optimize the tags on the site
Website tags can briefly describe and classify website content, enabling users to find the information they want faster and more accurately, and is also conducive to website collection and ranking. Therefore, it is necessary to use H tags and tags reasonably and optimize tags.
Fourth, the site keyword layout
Keyword layout is the key core that affects website click-through rate and traffic, user conversion rate, customer transaction rate, etc. So this is a critical link. Before the layout, we must clarify the core competition of the enterprise and the positioning of the website, and then conduct keyword analysis and layout in combination with the search habits and demand pain points of the target users.
5. Off-site optimization
Just like on-site optimization, off-site optimization is also a necessary link, especially in the later stage, off-site optimization is particularly important. There are many ways to optimize off-site, such as publishing articles, bidding promotion, posting, friend chain, etc., all of which can effectively affect the weight of the website.