What is WeChat SEO?
Many friends want to know the relevant knowledge of WeChat SEO, so what does WeChat SEO mean? How to do it? The following will introduce the concepts and practical methods of WeChat SEO summary WeChat search optimization.
1. What does WeChat SEO mean?
Before understanding WeChat SEO, let’s first introduce what SEO means. SEO is the abbreviation of Search Engine Optimization, which means search engine optimization, that is, getting keyword rankings in search engines to gain traffic. After understanding the concept of SEO, everyone must have guessed WeChat SEO, which is the keyword ranking in WeChat search engine, that is, SEO keyword ranking in WeChat search.
2. Why do WeChat SEO
- Number of daily active users of WeChat
Currently, WeChat has 100 million daily active users. Consider this order of magnitude, almost one in six people in the world uses WeChat every day. If you advertise and career on it, the effect can be imagined. Therefore, WeChat is the place that your company must occupy in the operation. SEO is an indispensable means of drainage or brand exposure for business operations.
- Drain fans for the official account
We know that the purpose of WeChat SEO is to rank the target keywords. Once the keywords are ranked, it is possible to bring traffic to WeChat official accounts or articles. With traffic, there is a prerequisite for conversion.
- Conversion is more convenient
WeChat has created a business operation ecosystem for us, and the optimization of WeChat Souyisou not only brings us traffic, but also makes our transformation more convenient. As long as we put our WeChat account or the mall on the landing page of WeChat SEO ranking, the conversion can be achieved in one step. In addition, WeChat SEO can also provide traffic support for our private domain operations.
3. How to do WeChat SEO
After understanding what WeChat Souyisou is and why, let’s talk about what to do with WeChat SEO? How to make our target keywords appear in front of WeChat search.
- Platform weight
WeChat Souyisou will use some well-known big platforms as evaluation indicators, that is to say, if you can use the potential of big platforms to use your ranking, it will be a good effect.
- Account weight
With a platform, it depends on how high your account weight is. WeChat will use the historical data of your account, such as the average reading volume, comment volume, evaluation account weight and other data dimensions. Popularity.
- Account verticality
The so-called account verticality refers to whether your account has been updating high-quality content in a vertical field. For example, your account positioning is your account positioning. The output of SEO knowledge dry goods has been updating high-quality content related to SEO, and then you are ranking for SEO-related keywords, which will have a great advantage.
- Landing page demand satisfaction
Whether WeChat Souyisou will give you a good ranking also depends on whether the content of your keyword landing page can meet the user's search needs and user experience, so here, it is recommended that you write articles, which can be multi-dimensional keywords content layout.
- Landing page keyword density
Keyword density is a ranking indicator that all major search engines will refer to. The theme of the page is judged by the keyword density search engine. Therefore, when doing a WeChat search, you should also arrange keywords reasonably, but remember not to pile it up Key words.
- WeChat’s own products will have a ranking advantage
In fact, whether it is WeChat or Baidu, when doing search rankings, they will provide traffic ranking support for their products. So when we do WeChat search ranking, we must consider this factor, which has unique advantages.