How to do network marketing in lighting industry

thumbnail

In recent years, the domestic lighting market headed by Guzhen has developed rapidly. There are tens of thousands of lighting enterprises in Guzhen alone. Together with lighting dealers, the number of service lighting practitioners has reached millions. The lighting industry has different forms of advertising and marketing from TV, website, investment webpage, search bidding, soft text, blog, forum, short video, text message, email, etc., plus marketing promotion of brand, product quality, price, service, etc., the lighting industry It has also truly entered the era of fierce competition.

The person in charge of a lighting manufacturer said that the search for "lighting" Baidu bids as high as 2 yuan per time, and there are nearly 10,000 websites such as Lighting.com and Lighting.com. Under such conditions, network marketing in the lighting industry has become extremely intense. The advertising space of major websites is as high as thousands or even tens of thousands of dollars. At the same time, lighting exhibitions and international exhibitions are also taking place one after another in China. The huge market allows people to see this tempting cake.

According to the survey, the consumption of most household lamps currently accounts for 10% of the decoration cost, which also shows that with the development of fashionable homes, lighting consumption is becoming more and more popular. Personalized décor, high-end furniture and modern appliances allow people to experience leisure, entertainment and learning. Diversified way of life, experience delicious food and wine under warm and romantic lighting, home lighting has become a new way of life. However, most of the market still takes the form of illuminated stores. While the advent of online shopping is endless, most consumers still worry about after-sales service for high-end lamps.

The lighting market seems to never get rid of the problem of after-sales service, which is mainly due to the influence of easy imitation and discounted prices of some low-end products, which makes the market of the lighting industry quite chaotic. Of course, the emergence of branded lighting stores will greatly change this phenomenon, which also shows that lighting will be quite popular for a long time to come.

With the rapid economic development, the prospect of China's lighting market will be qualified in the future, and home lighting will truly shift from the era of light sources to the era of lighting. If a lighting brand wants to stand out, it should subdivide the overall layout of its advantages and use the "pervasive" network marketing model to create a truly qualified brand of lighting companies. Compared with direct TV advertising, diversified network marketing will be the future marketing direction of the lighting industry!

Today, low-carbon economy has become the development direction of all walks of life. Of course, the lighting industry is popular with energy-saving light sources. The LED industry has become the new favorite of the lighting industry. The elimination of incandescent lamps, the introduction of energy-saving lamps in Europe, the United States, Japan and South Korea, and the promotion of LED lighting plans are being implemented. China is also constantly developing new light sources in street lamps, indoor lighting, etc. Green lighting is changing people's lighting concepts. The future development of the lighting industry is huge, and lighting companies can make full use of network marketing to naturally increase their wings and seize the opportunity of market competition.

Related Posts