What is online marketing? What are the characteristics?

Network marketing has a long history and has become an indispensable and important marketing method in the process of enterprise development. It can be said that mastering network marketing skills is equivalent to mastering most of the "wealth passwords". However, many people who have just come into contact with this concept do not know much about what network marketing is. The following will introduce the content and characteristics of network marketing in detail.

The concept of network marketing

Network marketing is an integral part of an enterprise's overall marketing strategy and a new marketing method to achieve the overall business goals of an enterprise. It uses the Internet as the basic means to create an online business environment, and uses the interaction of online media and digital information to help achieve marketing goals.

The characteristics of network marketing

1. Wide coverage

Unlike traditional marketing, which is strongly restricted by geographical areas, online marketing has no geographical restrictions at all. By transmitting information through the Internet, information can be transmitted to all parts of the world in a short period of time and quickly. This is a very economical marketing method, the coverage is much larger than that of traditional marketing, and the cost is lower.

2. Low cost

As mentioned above, the cost of network marketing is very low, all information is transmitted online, saving a lot of offline staff publicity costs, and also saving the rental venue. Compared with traditional marketing, the store cost is lower, which is very suitable for SME operation.

3. No industry restrictions

There is no threshold for network marketing, not to mention industry restrictions, which means that companies in all industries have the right to use the Internet to establish an efficient marketing model and freely demonstrate the strength of the company. The Internet contains huge energy. If companies can do a good job in Internet marketing, they can save a lot of publicity funds in other channels, and spend less money to build a global information network and trade network.

4. Accurately acquire customers

Traditional marketing has many disadvantages and it is difficult to acquire customers accurately, but it is not difficult for internet marketing. Through big data, enterprises can quickly grasp the preferences of customers, and then carry out targeted publicity through online marketing. Naturally, they can accurately acquire the users they want to attract, effectively convert users into loyal fans of the enterprise, and speed up the flow of private domain traffic. precipitation.

5. Multidimensional Marketing

Traditional marketing, such as paper media, is only two-dimensional, but online marketing can touch multiple dimensions, it can make sounds, words, and images organically combine to convey multi-sensory information, allowing customers to understand the product information and services they want to know in multiple directions.