What are the techniques for website optimization? How to do website optimization?
With the rapid development of the Internet, our website has become an important way of business marketing and promotion. Optimizing our website is essential if you want your website to be at the forefront of searches and seen by the majority of users. But many friends do not know how to optimize this website. So, what are the basic techniques of website optimization? What skills are there?
1. A good domain name
The domain name is the entrance of the website. Whether the domain name conforms to SEO directly affects the final effect of website optimization. If the history of the domain name is questionable, even if the site is well optimized at a later stage, it will not work very well. Therefore, when choosing a website domain name, be sure to check in detail whether the domain name has a bad history. Otherwise, we can choose. On the other hand, if there is, you cannot choose.
2. Choose a separate server
The importance of the server to the website is self-evident, and the quality of the server directly affects it. If the server is shared, when other sites are penalized by search engines, they will enter their own site, which will cause their site ranking to drop or disappear. Therefore, it is necessary to choose a dedicated server that is beneficial to the long-term development of the website.
3. Optimize website structure
The purpose of optimizing the website structure is to make the website structure conform to the user's browsing habits, to facilitate search engines to capture and include every page of the website, so that the website can get better ranking.
4. Add original content to your website
Website content is one of the important factors in website optimization. When writing website content, it is best to understand what users want to know about the industry content, and then according to the core of the enterprise, combined with user needs, high-quality content, to better attract users' attention. For search engines, it can help user content, just like search The engine, so easier to include, also helps improve site rankings.
5. Build a sitemap
When a website is optimized, it is best to build a sitemap for the website. The function of a sitemap is to add some important sitelinks to the map. When the search engine spider crawlers enter the map, it will enter each page along the link, thereby increasing the collection probability of other pages, which is beneficial to website optimization.
6. Exchange Affiliate Links on the Site
When exchanging friendship links, it is best to exchange with a website of the same quality or higher weight, which is good for website optimization. At the same time, we should also pay more attention to the friend chain. If there is a problem with the other party's website, be sure to break the friend chain in time to avoid affecting your website.