How to do integrated marketing promotion?
Today, the reputation of each brand is very important from the point of view of the whole network integrated marketing promotion. Branded businesses must first establish a good reputation and brand in order to continue to grow. Starting from the brand, brand strategic layout and post-marketing one-stop marketing plan, using high-quality resources to operate the entire network layout marketing, to achieve low investment and high returns for enterprises. According to the integration of various promotion methods, various channels cooperate with each other, thereby reducing the cost of various methods. For example, according to the SEO conversion effect of a certain keyword is very good, you can carry out SEO promotion for these keywords, so that the keywords can be ranked in the first few pages of the search end, or even the first few pages of the platform, at the same time, with low cost and high exposure rate . How to do integrated marketing promotion?
Content and content cooperate with each other. For example, we do the copy required for SEM is also applied to SEO through other platforms to increase the exposure of keywords and guide users to search, which can further improve the effect.
Employees cooperate with each other and let professionals do professional things. For example, if new media people write better, they should write articles specifically. Designs are specifically for drawing. Instead of letting new media bring pictures when writing articles. Responsible for their own professional, perform their own duties, maximize the use of human resources.
Concentrated integrated marketing promotion: As the name suggests, the essence of integrated marketing promotion lies in "integration". Enterprises establish communication bridges with consumers through integrated marketing channels and brand resources. Even in the age of fragmentation, it remains an organic whole. Through centralized integrated marketing promotion, we can establish a reliable corporate image for users, win the favor of users, and create a good reputation effect. At present, in this information age, it is suggested that we can choose to integrate various channels for marketing promotion, not only to promote through certain channels, but also to merge and promote public resource platforms to achieve the purpose of mutual communication and joint marketing.
In short, integrated marketing promotion is not only a process of communication and promotion relying on various network channels, but also needs to think from the user's point of view. Solve their needs and stimulate the customer's action mechanism.