What should I do to optimize website SEO after Baidu homepage is adjusted?
1. Homepage optimization
The homepage optimization mentioned here mainly means that Baidu homepage can display information optimization, and display their product or enterprise information on the Baidu homepage. This is probably the main purpose of most companies and webmasters doing Baidu marketing. They want to display on the Baidu homepage. First of all, we need to clarify what information is on the home page: 1. Promotion information; 2. Snapshot information; 3. Platform information; 4. Baidu product information; 5. Other information
2. Sending external links to the website
For SEO in terms of content, beginners introduce the difference between external links and backlinks and backlinks. Backlinks are more important for website optimization. For example, leave your website information in a post column or forum, so you can Say, the website has an external link to the website, that is, the external link, if the article is included, it can be captured and included, so it's a backlink, not including can only say add an external Chain, after understanding the process, the hair chain operation is simple, now the effect of the hair website chain is not as great as before, but you can send, find more high-weight and high-traffic websites to send.
3. Update website content
This is mainly an update of some products and news. This is simple for webmasters. It is much more convenient to operate in the background of the website. You can edit and add information in the backend of the website. There is not much explanation here. Entering the background of the website is clear at a glance.
4. Use tools and website inspection
The website inspection is mainly about the rationality of the three tags (title, description, and keywords) of the website. The tools usually used and used are webmaster tools. Baidu webmaster platform and Baidu statistics three tools. Baidu can be used directly according to needs. Search to enter.
5. Product information
The first two categories are the most common and account for a large percentage. In addition, platform information mainly refers to B2B such as Alibaba, Baidu Commerce, HC and other e-commerce platforms, and Baidu product information is more common. For example, Baidu Know, Baidu Encyclopedia, Baidu Tieba, Baidu Wenku, Baidu Pictures, Baidu Video, etc. Other information mainly refers to some advertising information, and the results of direct capture generally account for a small proportion.
In short, Baidu's homepage rectification and SEO optimization should focus on the inside and outside of the site, and in the actual optimization process, it is necessary to flexibly use various tools to observe your own website in real time.