In the Internet era, the key to enterprise transformation marketing - Internet marketing

With the development of network and mobile communication, the network marketing model began to affect the traditional sales model. Internet marketing is the sale of products over the Internet. Essentially, it uses the Internet as a tool.

Like many emerging disciplines, there is no accepted and perfect definition of "Internet marketing". In a broad sense, all marketing activities that use Internet marketing as the main means can be called Internet marketing in order to achieve certain marketing goals. That is to say, network marketing runs through the entire process of enterprise network operation, and network marketing is the key to enterprise transformation marketing in the Internet era.

1. Do you think doing a website is doing marketing?

Website = Marketing is the first choice for many small and medium-sized enterprises. It is believed that if a company makes a website, doing it well is doing marketing. In fact, this website is just the internet age to let users know their channel faster, but only if the user knows your website or your company. The marketing premise of Taobao, JD.com, Tmall and other platforms is to have enough popularity to generate more consumption and users through marketing.

However, our SMEs do not have enough visibility and users. If we regard website development as marketing and ignore other important points, it is like locking the business card of corporate promotion in a drawer, so that users can take it out and enjoy it when viewing it. When no user is watching, no one cares.

2. The higher the advertising cost, the greater the consultation volume?

The popularity and rapid growth of search engines have made it more and more convenient for users to find what they want to know by searching through search engines. Commercial advertisements for businesses are generated naturally; the general form is PPC. By ranking and promoting one or more keywords, in the traditional concept, investment and income should be proportional. In order to get more revenue, many businesses put a lot of advertising on search engines.

We once did a survey. Only 30% of businesses can make a profit by investing in advertising on search engines, and 70% cannot. For these enterprises, search engine promotion has become a tasteless existence; investment has no effect. No investment and no customers.

3. When you promote, you feel that you have customers?

In real life, after completing a website for a business, some users bid to rank through a third-party search engine. If the bidding ranking is not good, they will call to ask why there are no customers for the promotion, is there a problem with the website? Of course, it's undeniable that some sites do have issues, but it's not just a matter of determining the number of customers. Keyword setting, creative writing, keyword bidding, website presentation, online customer service, and telephone customer service are all important points.

Ignoring one or the other can lead to a decrease in the number of users. The promotion of network marketing is only to achieve the purpose of drainage, and the focus is on the display of the website, the professionalism of customer service and the relevant reception skills. A good customer service is doing a good job within one's own confines, getting customer contact information, and not using so-called professionalism to conflict with the customer's ideas and needs.