How should a company do internet marketing? Why make a press release?
With the development of the Internet, network marketing channels are becoming more and more abundant, and there are more and more ways for users to obtain information. It is increasingly difficult for businesses to acquire users using a single channel. The development of technology has greatly changed the way of communication between companies and users, and between users and users, which requires enterprises to integrate brand management, product sales, social marketing and other forms of network marketing methods. That is network integrated marketing. Online integrated marketing is not a simple multi-channel advertising. Let’s find out the right way to turn on integrated marketing on the Internet.
Network integrated marketing needs to form a unified brand top-level design, comprehensively coordinate the use of various communication methods based on Internet channels, and continue to communicate with a unified goal and image. Consistent enterprise or product information, to achieve two-way communication with consumers, establish Long-term close relationship between products and consumers, convey a clear brand image, expand industry awareness, and increase the number of users and conversion rates. Therefore, doing a good job in network integrated marketing needs to form a top brand design. Integrate media and marketing methods. So how should online marketing be done?
1. Form the top-level design of the brand
- User Research
The beginning of any marketing campaign is a positioning study of the target user, who is the buyer of the product or someone who has a significant influence on the purchasing decision. This requires companies to locate target users and formulate different marketing strategies according to the stage of the target audience.
- Determine Marketing Objectives
Having identified the target audience and its stage, the promoter must determine the marketing objectives. Marketing goals include boosting product sales, or it can be to enhance brand image.
Guided by results, we combine search marketing, mobile marketing, website planning, online reputation management, and data analysis guidance to customize the top-level design of "Drainage-Conversion-Remarketing" for enterprises.
2. Integration
Integration refers to various marketing means. Communication mode strategy is a series of feasible operations. Controllable comprehensive planning, combined with these methods, provides clear, continuous and greater communication impact by effectively combining various information.
Today, press release is a necessary way of corporate publicity, because compared with other promotion methods, corporate media release is not only conducive to establishing corporate image, increasing the visibility of corporate brand and products, but also low cost and wide audience. It is one of the most effective marketing methods out there. Specifically, companies have the following advantages in media publishing:
- Strong credibility.
Because media press releases are reported by third-party media outlets, and these media outlets are themselves considered authoritative. As a result, articles published in these news outlets are often considered objective, impartial, and credible. This is great for corporate publicity. For example, a channel posted in a forum community will not have this effect at all. The effect of media release is irreplaceable by other promotion channels.
- Once and for all.
Manuscripts published on media platforms are rarely removed and are often retained for long periods of time. In particular, articles published by authoritative media platforms are easily reprinted, and more and more people will see them. If an article is published successfully, the follow-up effect is continuous, it is likely to be spread twice or more, and the effect will continue to expand. This is also an important reason why companies choose media to publish.
- Facilitates search.
Articles on media platforms are generally good. When a user has a demand for a company or product, as long as they enter a keyword, the corresponding news source will appear. After clicking, the user can see the specific content of these soft texts. This kind of accurate search can improve business. The reputation and visibility of the brand are helpful.