Network promotion and optimization, what are the promotion strategies?

To do a good job in foreign trade promotion, enterprises can not only spend some money through some channels, but also need more planning and promotion strategies to make the promotion work orderly and achieve results. Today, I will show you how to lay a good foundation for promotion. these two things.

1. Develop a promotion strategy

Developing a promotion strategy can help companies clarify the direction and goals of promotion, and avoid giving up or losing the promotion direction halfway. Before doing promotion, a company needs to make a list, including: who is the target customer of the company, in which region, what is the search habit of the target customer, what is the search of cooperative customers, what is the promotion target, traffic, query, order or brand Popularity, what is the promotion budget, what kind of promotion company is the promotion team building plan or plan to find, and what is the stage goal. Think about these, you can do the next step.

2. Build a foreign trade website

The construction of a foreign trade website is the foundation of enterprise promotion. Even paid b2b platforms and foreign trade websites are an important way to promote a company's brand and are essential. In addition, the foreign trade website is an important marketing tool for enterprises, which can realize the transformation of customers through the drainage website. There are many website construction companies in the market now. Enterprises should not only pay attention to the price of the website, but here are a few points to pay attention to: website design should conform to the aesthetic habits of overseas customers, marketing replication, good user experience, and website SEO standards.

3. Google Natural Optimization Ranking

SEO can bring stable traffic to the 24-hour display of a business website. Enterprises need to identify the main keywords, improve the density of keywords on each page of the website, optimize the inside and outside of the website, and constantly update high-quality content. At the same time, optimization requires a gradual accumulation process. Enterprises should not be in a hurry and use some black hat techniques to quickly obtain rankings, which can easily lead to website K and affect the long-term promotion effect.

4. Paid promotion

Google paid promotion is also an important channel for websites to obtain traffic. You can choose the promotion area, promotion time, keywords and matching method, get the leading ranking of Google homepage through bidding, and then get more clicks and conversions. Paid promotion and SEO natural ranking do not conflict, they complement each other and play a complementary role. And Google's paid promotion is quick and effective, which can help companies quickly expand the market.

V. Drainage of Overseas Social Media

By adding website links on Facebook, LinkedIn and other overseas social media, Facebook advertising links to the official website can also bring more traffic to the website, realize the marketing closed loop between social media and the website, and improve customer conversion rates and orders.