How can website optimization increase the weight in a short period of time?

Jul 14, 2022

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We know that when doing website optimization, website weight is very important, which is conducive to improving the trust level of search engines, and it is important to facilitate the exchange of friendly links and quickly accumulate relevant industry resources. Therefore, when a new website based on search marketing is launched, we are not primarily concerned with the conversion rate, but how to make the website enter the priority index sequence as soon as possible. So how can website optimization increase the weight in a short period of time?

1. Ensure the quality of space used by the website

Whether the website has a good weight in the eyes of Baidu, whether it can reach the second day of the snapshot, whether the content is included on the same day, or whether it can have a good ranking in the future. The importance of space hosting accounts for a large part. After all, it's hard for Baidu Spider to like a space that's super slow to open or very unstable. Once Baidu spiders don't like your website, it is very difficult for your website to gain any authority. Therefore, in order for our website to gain high authority in the short term, our website manager should ensure the quality of the space hosting!

2. Preferred Domain Settings

The preferred domain is to tell search engines that you are the main domain name. www.xxx.com and www.xxx.com/index.html are selected here to access the website. www.xxx.com as the main domain name.

3. URL standardization

Corresponding to one URL per keyword, several keywords per URL can correspond, which is called URL. For example, the preferred domain is standardized. www.xxx.net, the main keywords of Internet marketing are: Internet marketing, SEO, Internet promotion, if "Internet marketing, SEO, Internet promotion" can only point to anchor text. www.xxx.net/, this is called URL standardization.

4. Update stable content

Research keywords to see if anyone searches for those keywords, organize content based on those keywords, and publish regularly. That is to say, the website needs to find a fixed time to update the content every day. As long as you insist on updating the website regularly for a period of time, Baidu will treat your website as a regular website. For these regular websites, Baidu will naturally give Weight Rewards!

5. Oriented anchor text

For example, if your page is about corporate Internet marketing, use it "corporate Internet marketing" instead of "Internet marketing". This is called directional anchor text, and the anchor text points to the page.

Breadcrumbs tell readers where they are and how to get back to the home page if entering the target keyword is good for centralizing site authority.

7. Appropriately add some external links and friend links

In order to improve the weight of the website, in addition to ensuring the quality of the content, how can the external links be reduced? So when the webmaster usually has nothing to do, he might as well post some backlinks on the main site or forum, or exchange friendship links with similar sites!

The above is an introduction to the method to quickly increase the weight of website optimization in a short period of time. Generally speaking, they actually complement each other. If there are more thesaurus and higher inner page ranking, the weight will naturally be higher. If you want to improve website authority, website positioning, good title and description, reasonable path, rich content and high quality links, these are all things that need to be done well.