What are the common mistakes in corporate website optimization?
In the rapid development of today's Internet, many companies have their own websites, but after the enterprise website is completed, it is futile and meaningless if it is not optimized, but many companies do not do well enough in website optimization, and even have a lot of SEO wrong understanding. Today, the editor summarizes several common misunderstandings of enterprise website optimization, hoping to help you improve the optimization effect.
Misunderstanding 1: keyword selection
The keywords of the website should match the user's search habits, so that the ranking of the website may be a good website optimization. Build the core content of the company's products or services and show it to netizens through various free or paid channels. In terms of promotion methods, network promotion can achieve the effect of small investment and large return. Take the keyword setting of a betting shop as an example. If the keyword is used incorrectly, we will not be able to search for the word the user is searching for. Researching competitors, user search habits, long tail keyword mining and other methods can make better use of our keywords. We've found that useful keywords can quickly increase traffic to a website.
Misunderstanding 2: Beautiful website, no content
The internet is full of beautiful sites with pale content that can even affect search engine records. Most bosses don't understand the example SEO of a corporate website, but they only know beauty. Anyone who knows SEO knows it's bad, but there's no way. Who makes the boss like it? On the one hand, the needs of the boss need to be ensured, and on the other hand, the website needs to be ranked, which increases the difficulty of website optimization.
Myth 3: Web Design
It’s no wonder that the website’s beautiful vibe and strong visual impact are sought after by companies. However, due to the excessive pursuit of these effects, some clients tend to be vases. The so-called vase is beautiful. We believe that when we focus on web graphics design, we must consider the user experience of the website, try not to use high-resolution images and flash, which will slow down the loading speed of the website.
Misunderstanding 4: The website is not updated in time
Many corporate webmasters don't pay attention to content updates because corporate sites are very small. Even less needs to be updated. The content of the website has not been updated over time. The same goes for website optimization. The early stage of website construction is not regularly updated, and it will not be updated for a long time. For search engines, it is very unfriendly to not update website content for a long time. Search engines love updates to article content and can add more effective keywords to increase website traffic. Many keywords need to be updated. Content updates are very important and essential in website optimization.