How to use advertorial articles to achieve the effect of publicity and promotion

Compared with the rigid advertisement, the planner of the marketing company or the copywriter of the advertising company is responsible for writing the "text advertisement". Compared with hard advertisements, the reason why soft texts are called soft texts lies in the subtlety of the word "soft", such as needles hidden in cotton, hidden and hidden, which overcomes the word "soft". intangible. When you find out that this is a press release, you have fallen into the trap of a well-designed "advertiser advertisement". The pursuit of soft articles is a kind of transmission effect of spring wind and rain, silently nourishing all things. If the hard advertisement is the work of outsiders from Shaolin, then the soft article is the Wudang boxing method, hiding the needle in the cotton, and using the soft to overcome the rigid. Advancing marketing is the most powerful marketing method.

As we all know, the press release itself is for propaganda, the purpose is good, and there is no malicious intent. A good essay should be valuable and popular with the public. Only in this way can publicity be achieved. On the surface, it is no different from real news, BBS posts, etc. If the press release itself makes the audience feel that he is a press release, distrust or even hate its content, it is an unsuccessful press release.

The above two paragraphs are two paragraphs excerpted by Xiao A from Baidu Encyclopedia. As a rookie, Xiao A believes that the above two paragraphs are enough to let you understand what a soft paper is. As for the writing methods and skills of soft articles, use search engines to search millions of contents. Having said that, Xiao A is no nonsense. If you're interested, learn it yourself. Here, Xiao A mainly tells us how to make better use of soft articles to achieve the best publicity and promotion effect.

For us, there are probably two purposes for writing a press release

1. Include your own screen name or website name to increase awareness

2. Write the anchor text or open link of the website you want to optimize into the soft text, and improve your high-quality external links and weight through the mass forwarding of soft text @>

For the above two purposes, Xiao A believes that the second point may be more valued by our rookies, but in practice, the following two problems often appear to trouble us

1. I worked hard for a long time and racked my brains to write a soft article. Because there are links when submitting articles on major websites, they often fail to pass the review.

2. The approval of the website review department is still a trivial matter. After the review is approved, there will often be a group of lazy bad people copying your article, changing your link to his own, and then posting it casually.

In response to the above problems, Xiao A did this: he subtly integrated the links he wanted to make into the article, making it inseparable from the article. That is, if the link is changed, the article will not be readable. In this way, if your article is good enough, the website you submit will not delete your article. If removed, we still have chips. Will not. 2. Even if your article is modified and forwarded a lot, the revised article will greatly affect the reading of users. Users who really need it will definitely go to the original text, which is still beneficial to us.

Just talk, don't pretend! The main practice of the small A mentioned above is to write a tutorial, and the URL is written as an example in the tutorial. That way, if those lazy or bad guys change the link without reading it, it will affect the user's reading. Just like an article written by Xiao A before, "Graphics and texts teach you to download, export and modify file (.swf) resources".

The link that Xiao A mainly inserts in the article is the link of the International Elevator Network, so Xiao A uses this website as an example of my tutorial, and attaches a screenshot. If those lazy bad guys randomly change the link it will confuse the article.

Having said so much, in fact, the summary is one, seamlessly integrate the things you want to be soft into your articles, so as to minimize risks and improve the effect of publicity.