In the new era, how do physical stores conduct online marketing to attract customers?
In today's society, the Internet is the trend of the times. In order to survive in the current environment, brick-and-mortar stores must be close to the Internet and carry out marketing and promotion through the Internet. In the huge Internet traffic, some valuable traffic is intercepted and converted, so as to achieve the purpose of expanding customer profits for physical stores. So, in the new era, how should brick-and-mortar stores conduct online marketing?
1. Market positioning
First, market positioning of physical stores, identify consumer groups, sort out some characteristics and needs of these groups and how to meet their needs.
The unique selling point
As the saying goes, "If you don't have people, you have them, but if you have them, you will be better." If a physical store wants to carry out online marketing promotion, it needs to combine its own product characteristics and find its biggest selling point for publicity. How do you know what your unique selling point is? By comparing with peers, you can find out the advantages and highlights of your own products and services.
Third, the layout of the Internet
If you want to attract customers, you need customers to understand themselves and their products and services, so physical stores want to attract customers through the Internet, they need to find their own information to let those in need know. Here are several online marketing promotion methods, which can let potential Customers understand the specific information of the physical store for on-site cooperation.
- Search engine optimization:
Nowadays, when most people need to search for information, most people like to use search engines to search for relevant keywords to find the information they need. Then, if a brick-and-mortar store wants people in need to see its information, it can passively drain it by optimizing its search engine rankings.
- WeChat official account:
If the standard website of enterprise network marketing, then the standard of the physical store is the WeChat official account. The official account plays a very important role in the drainage of the physical store and can also manage customers well. There are many ways to extend the official account, such as: friends Circle advertising, WeChat applet, interactive game marketing, etc.
- Advertising promotion in the circle of friends:
WeChat advertising can accurately target age, gender and recent shopping consumption, so the exposure conversion rate of copywriting will be particularly high, especially when doing activities, it can not only increase popularity, but also attract customers to the store to spend.