How to do new website optimization? Will the effect be good?
Many people are very confused about the optimization of a new website. Don't know how to start and don't know what's going on with the site. Also, search engines have an evaluation period for new sites. Therefore, it is very important to pass the assessment period safely, let's learn with Xiaobian!
1. Select keywords
The keywords of the website have always been the key to website optimization, because the ranking of the website is usually determined by the search situation of more keywords, and the choice of keywords must be careful. Keywords first need to be long, generally between 4 and 20 words, keywords should be related to the content of the website and can highlight the main points the website wants to present to users. But new website optimization should not over-stack keywords in order to increase the relevance of the website, resulting in search engine penalty results.
2. Analysis of competing products
Find the top three websites, look at the structure of their website and the direction of keywords, sort out and combine, put its essence to its scum, which will be better than the original page layout. More reasonable.
3. Do a good job of internal and external links on the website
Optimizing the backlinks of new websites is an effective way to increase website traffic, that is, publishing website links under large websites with high authority, so that the traffic there flows to your own website. However, when external chains are released, it is easy for a novice to publish too many external chains because the effect of external chains is outstanding. This can easily be seen as cheating by search engines, which may penalize the site for weight loss. Internal links to websites also need to pay attention to the relevance of the content of the linked pages. It can't be posted arbitrarily. Links that don't make sense, these can only be spam links in the long run.
Fourth, enrich the content of the website
New website optimization must enrich website content when doing content. When determining the target keywords that your website needs to do, you need to do a good job of framing your website. Every page of the website needs to be enriched to ensure that each website page can have substantial content and needs to be described according to the title.
Of course, a website optimization is not only done when a new website is made, but the entire website SEO optimization process is very long. If you want to make a new website well, you need to maintain and update the website for a long time. Need to build high-quality external links, the new website is not very credible. The ranking is not good. If the collection is not good, we need to constantly update the content, better website content with creative new content, build more external links, more access source and improve the authority of the website. Remember, in the process of website optimization, do not completely copy other people's stuff. Search engines love new things and strive to achieve better original content.