Four keys to how to optimize the whole site in network marketing

Jul 6, 2022
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At present, the commonly used methods of SEO optimization are being carried out on the whole site, especially for large and medium-sized websites such as corporate websites.

Since the details of the whole site optimization are very important, the details that need to be paid attention to are the internal optimization of the website, the optimization of pictures, the analysis of data, and the planning of the website from the perspective of optimization.

1. Internal optimization of the website

Internal optimization of SEO is very important, and it is an important channel for internal website weight sharing. For internal optimization, we usually take the form of internal chains for weight sharing, effectively keeping spiders at the station longer. Here are a few key points for on-site optimization:

  1. Each page on the website must have at least one link to other pages on the site.

  2. Effectively control the number of internal chains, and do not cause excessive accumulation of internal chains to reduce rights.

  3. Add a map on the website, so that the spider can allow users to better browse the website content.

  4. Anchor text keyword links Do not link to irrelevant pages.

  5. The anchor text keyword link must be consistent with the website content, do not do the idea of ​​"selling dog meat".

  6. It is best that the internal links of the website appear naturally, and do not add a lot of them deliberately.

Second, the details of image optimization

A good article will undoubtedly be interspersed with a lot of relevant pictures to allow users to better understand, so many websites will display their own website content or products in the form of pictures and texts, so as to better allow users to trust. So how do you optimize your site-wide images?

  1. Important keywords in the article must be avoided in the form of pictures. Generally, normal keywords are used to write code in html.

  2. Be sure to effectively highlight pictures and related attributes, so that spiders can better identify them. Generally, it is based on pictures and related attributes. ALT is based on attributes, adding keywords or descriptions, allowing search engines to identify what your image wants to express, and better understand your content information.

  3. In addition to the title and image attributes ALT In addition, be sure to name the image as a related word, so that search engines can give the image a good ranking.

3. Analyze the relevant data of the website

Observing website data and ranking fluctuations every day is an essential job for every webmaster every day. It is also a shortcut for us to quickly find the cause, and then prescribe the right medicine to recover quickly. Observing the data is also the accumulation of our improving station optimization level. The author analyzes some data optimization related content:

  1. Analyze the number of website content updates every day, as well as some long-tail keywords that we need to optimize in order to optimize internal links more appropriately.

  2. Find out which content is more popular with search engines and which content formats are more popular by observing whether the daily content of the website is consistent with the number of publications.

  3. Observe the situation of external links released every day, whether Baidu includes them, so as to avoid futile work. In addition, accumulate better backlinks, create your own website, and optimize the backlink network.

  4. Regularly check the links to avoid unnecessary implication, which will outweigh the gains.

  5. Observe the traffic sources, so as to adjust and optimize some long-tail keywords of the website theme, so as to better bring some traffic.

  6. Observe the website log, analyze the situation and time of spiders crawling on the website, and then make statistics. When spider crawling time decreases, we need to think deeply.

Fourth, optimize the angle planning

Details make or break, weird website design and planning. For a website, good aesthetics and user experience can indeed stick to some users, but the most important thing is to do a good job of optimization, so we need to plan more from the perspective of optimization.

  1. Keyword planning.

Keywords are a very important part of how we increase page authority. When search engines crawl keyword-related pages for evaluation, the website will evaluate according to the density of our page keywords and the rationality of presentation, which leads to the situation of many websites QJ Baidu, but Baidu still gives a good ranking . Many webmasters in front have said to do it well. "Go around once", it will not be so demanding to complete this, but we should not underestimate this place, the most important thing is the frequency of keywords in the title and content, a reasonable plan will help us improve the ranking of keywords.

  1. Planning of internal links.

Details make or break, weird website design and planning. Planning for internal links, including breadcrumb settings, internal link structure, related link analysis, etc., is very complex, but it's actually very simple. We just need to make the navigation look clearer, which is good for search engine crawling and indexing, the internal link structure forms a network, and allows search engines to crawl the website from time to time, in fact, I think the most critical is the relevant link planning, because this not only can Improve the weight of related keywords, and can create a higher user experience for us.

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