What you need to pay attention to in order to do SEO well

What should you pay attention to if your website ranks well? How to improve ranking? Doing the following points plays a key role in ranking.

First, find the key words

The core of keyword traffic sources, only finding the right keywords is the key to getting traffic quickly. Most websites do not rank for keywords is the choice of keywords.

In pursuit of traffic, we will focus on optimizing some popular words and high index keywords. This leads to a high or low dilemma. The higher the index, the higher the requirements for website quality, the higher the difficulty of optimization, and the more difficult it is to obtain ranking.

Therefore, one of the keys to success requires finding the right keywords for your website. Website optimization must find keywords suitable for your website, and through a continuous virtuous circle, you can get higher and higher keyword rankings, and gradually increase the proportion of high-index keywords.

2. Page Quality

For SEO optimization is just one of the many ways to get traffic, its essence is to get transformation. Therefore, the conversion ability of the website is the key to everything, otherwise even if more traffic is obtained, this rare traffic will be wasted due to low conversion rate. In the actual optimization work, in order to obtain high traffic, the website is often SEO for SEO. In order to rapidly increase the number of pages, the quality of the pages is ignored.

The quality of the page is too low, even without considering the SEO optimized content; the problem of user retention and conversion of the most keywords is very prominent, the bounce rate is very high, it cannot meet the needs of users, and the conversion ability is low. To solve this problem, we need to start with content and output more valuable content. The value of content is not only the originality of the content, but also creates higher value for visitors than peer sites.

At the same time, the content of the page should be richer and more reasonable, such as the recommendation of relevant content on the page. On the one hand, it can reduce the bounce rate of the site and prolong the user's stay time. SEO optimization plays an active role. The deeper access of users also increases the probability of conversion to a certain extent.

The activity of the site

Regular updates to an SEO-optimized website are critical. Among the important factors in authority rankings, regular updates of website content are one of the ways to formally increase authority. Regular update Many SEOs have a big misunderstanding about this, thinking that regular update is to update the content on time every day, and it is even said that regular update can develop the habit of spiders crawling regularly.

First, for search engine spiders, it doesn't make it a habit to crawl your site regularly because you focus on updates at a certain time. The timeliness of website crawling mainly depends on the evaluation of the website in search engines. The higher the value of a website, especially the faster a site with effective content is crawled.

Regular updates of content does not imply how regular the updates should be, as long as the activity of the site is maintained; even weekly is not impossible. The number of website updates in the early stage can be relatively high, and the content quality must be maintained in the later stage. There is no point in chasing quantity. A website's traffic is not proportional to the inclusion of an index.