The Four Misunderstandings of Internet Marketing

As the Internet enters corporate and personal life, Internet marketing planning is gradually recognized and adopted by more and more companies. Here are four misunderstandings about Internet marketing.

1. Build a website to help businesses make money

There is nothing wrong with this sentence itself. The mistake is that most people interpret this sentence as "with a website, you can make money." In fact, when an enterprise builds a website, it only represents the first step in network marketing for the enterprise. step. With a website, there is a window to display products and services through the Internet, but in the vast Internet ocean, how to build your brand and let more people know about your products and services is what Internet marketing really needs solve the core problem.

2. It must be effective within a week

As a boss, it is understandable to feel the urgent need for business, but network marketing is a long-term process, which comes and goes quickly; the cost of early investment may be relatively high relative to income, but with continuous cultivation, the marginal value of network marketing The cost advantage will gradually be reflected, and the cost will be close to 0; in the process of network marketing, we find that many companies are eager to succeed, and the result is unbearable, and finally they can only give up, wasting early investment; then a series of complaints and regrets, regret investing in the Internet, complaining about the Internet Ineffective, complaining about network companies, etc.;

3. Comprehensive analysis of promotion channels

If the enterprise promotes through Baidu's bidding ranking service, it needs to spend a lot of cost. And enterprises are promoted through Google search engine platform or Alibaba and Taobao integrated e-commerce platform, but basically no cost, sometimes, free promotion channels may be more effective, but if you can't understand where the customers who visit the website come from, you can really produce Where the order customers come from, companies cannot judge which channel marketing and promotion should pay more attention to.

Fourth, all major online advertising is network marketing

Placing website advertisements on major portal websites is just one way of promotion in the network marketing system, and it is the tip of the iceberg of the network marketing system. Successful network marketing is not only one or two network promotions, but also a set of brand planning, advertising design, IT technology, sales management and marketing are equal to a new type of sales system, there should be a complete and detailed planning, coupled with accurate Effective implementation can achieve the desired effect.