How to deploy Douyin SEO to quickly seize accurate traffic dividends?
Because in the PC era, search engines are the absolute entrance to the Internet. In the era of mobile Internet, with the changes in the way netizens obtain information and browsing habits, the original traditional graphic search can no longer meet people's needs, and the short video platform has gradually developed into a super application of the Internet, with huge traffic! With the continuous exploration of Douyin's business model, Douyin SEO is becoming a traffic channel for account and content exposure!
1. What is Douyin SEO? What are the influencing factors?
Douyin SEO refers to the SEO keyword layout and promotion of short video platforms around the Douyin recommendation algorithm, using website search engine optimization thinking, so that users can search for corresponding videos when searching for corresponding content.
For example, if we wanted to optimize video rankings for the word restaurant, we would need to incorporate the word restaurant into the speech when shooting the video. At launch, we also need to add food and beverage related vocabulary to the title, description, subject and focus.
For merchants, the purpose of Douyin SEO is nothing more than to make the video about the store rank higher, let customers see their store faster, and enhance the competitiveness of the store among the peers.
Regarding the factors that affect Douyin SEO SEO, in fact, all in all, what you can see on videos affects the results of short video searches. For example: account, description, number of followers, user comments, tags, keyword layout. Among these factors, keyword placement is the top priority.
2. How to achieve accurate keyword drainage in short video layout?
Regarding the optimization of Douyin SEO keywords, we can start from the following aspects:
- In-site optimization.
When we produce video content, we can improve the relevance between content and keywords. For example, lay out keywords in account names, job descriptions, and personal introductions to increase keyword density as much as possible.
Because short videos are an interest-based recommendation mechanism, the higher the correlation between video content and keywords, the easier the platform can make accurate recommendations, and the more users can prioritize your videos.
- Create a video collection.
The video collection is the page with the highest authority in the entire account. With this in mind, we also need to put more effort into optimizing the keywords in the collection. However, it should be noted that the collection requires a short video account to meet certain fans and related conditions before it can be opened.
- Topics
When posting videos, selected topics are relevant to keywords and can also be displayed by user searches.
- Video subtitles.
Keywords in video subtitles can also be recognized by the system, especially the first three seconds of the video, which are the golden first three seconds, must be grasped and laid out keywords.
- Cover image.
Video exposure can also be increased if keywords are displayed in the video cover image. Of course, we should note that keywords are not added arbitrarily. If the released video can be related to the current hot topic or highly relevant hot topic in the industry, it will further increase the exposure of the video and play a better effect.