Why do Internet Marketing
With the rapid development of the mobile Internet, people spend the longest time on information transmission tools and become an indispensable part of people's lives. Second, internet marketing is also a popular marketing channel and a driving force in corporate marketing.
1. What is network marketing?
Internet marketing, also known as network marketing, is a new type of marketing model based on the Internet, using digital information and network media interaction to achieve marketing goals. The Internet is designed as a tool that can spread various media information, such as text, sound, and image, so that users can more easily accept the information of enterprises.
The advantages of network marketing
- Wide range
Internet marketing breaks the time and space limitations of traditional marketing, can transcend the limitations of time and space exchange of information, and achieve marketing from time and space limitations, transactions are simpler, and global marketing services can be provided.
- Rich and diverse
Internet marketing will become the diversification of information dissemination, fully understand the preferences of users, from simple text to creative information such as sound and video, so that the exchange of transaction information can exist and exchange in various forms, and give full play to the creativity and initiative of marketers .
- Novel interactive way
The Internet realizes supply and demand interaction and two-way communication, through commodity image display and commodity information database query. Product testing and consumer satisfaction surveys can also be conducted. The Internet provides the best tool for joint product design, product information release and technical services.
- More personal communication
Online promotion is one-to-one, rational, guiding consumers, non-compulsive, gradual, low-cost, and user-friendly promotion, avoiding the strong interference of sales staff, and establishing a long-term good relationship with consumers. Communication is more personal.
- More effective communication
Computers can store a large amount of information and query the generated consumers. The quantity and accuracy of information transmission to meet market demand, update products or adjust prices, effectively understand and timely meet customer needs far exceed other media.
- Cost concessions
Information exchange through the Internet, instead of the previous physical exchange, can reduce the cost of printing and mailing, can not be sold in stores, exempt rent, save water, electricity and labor costs, and on the other hand, can reduce losses caused by roundabout exchanges.
- The method is more advanced
The Internet is one of the most powerful marketing tools, and its functions include channels, promotions, electronic transactions, interactive customer service, market information analysis and provision. Its one-to-one marketing capabilities are in line with future trends in custom marketing and direct marketing.
- Integrity
Network marketing is also a full-process marketing channel, from product information to payment collection, to after-sales service. On the other hand, it is recommended that companies do different marketing activities, plan and coordinate their implementation through the Internet, and communicate with consumers through unified information to avoid the negative impact of different communications.
Enterprise network marketing provides more markets and makes traditional marketing more dynamic. Touch can enable enterprises to disseminate information more effectively, with low investment costs and high returns, and enterprises use the Internet to promote their brands online.