What role does website navigation play in SEO optimization?

Jun 22, 2022
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Website navigation is an important element on a website. The existence of navigation makes visitors more aware of where they are and can guide visitors to browse our website more clearly. It can be said that a good navigation is like a clear map. , can guide us to every corner and allow us to discover more content, but we can really find that some websites have no navigation, and some websites are not very clear, so how to optimize website navigation?

  1. The website navigation link is the key line for search engine spiders to climb down, and it is also a bridge to ensure the intercommunication between the website channels. Text links are strongly recommended;

  2. Never use embedded JS files to implement website navigation. If you use search engine spiders to simulate crawling tools to detect crawling URLs, you will find that search engines cannot see links in website navigation at all;

  3. JS code is also not recommended for drop-down menus. If necessary, at least make sure that the navigation link is a text link that can be clicked when the mouse is drawn into the navigation area. At the same time, it is recommended to add a text link area at the bottom of the web page, including all columns to make up for it;

  1. If you want to use pictures as website navigation links, then optimize the picture, use the main keyword of the picture link to the page as the ALT content, and add a text link under the picture as an auxiliary;

  2. From the UE's point of view, there is a certain concern about how to place text links in website navigation, which is related to the importance of website channels or the characteristics of the website. Generally speaking, the more important the channel is at the beginning, of course, we can distinguish the channel by sensory classification; from the perspective of SEO optimization, the assumption of channel name is a complicated process. It requires us to take a closer look at the content of the channel and study the main keywords of the channel.

With the development of the times, search engines have higher and higher requirements for website user experience. Therefore, for SEO optimization, we must pay attention to optimizing a website navigation point that can improve the user experience of the website, reduce bounces and increase PV.

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