What are the methods of online promotion?
1. Video Marketing
With the ever-faster network speed, the video network promotion method is becoming more and more popular. There are two ways of video promotion, one is traditional promotion, and the other is event marketing. The latter can usually use video to carry out a lot of publicity to maximize the efficiency of online marketing for enterprises. Common video promotion platforms include: Classroom Teaching, Baidu Kankan, iQiyi, Tencent Video, Kuaishou, Xigua, Volcano, Sohu, Phoenix, etc.
Of course, video promotion can also be done in a paid way. For example, through Baidu Alliance, companies can conduct accurate delivery based on dimensions such as crowds, websites, browsing trajectories, and regions, thereby improving the input-output ratio.
2. Network promotion
Many companies have their own blogs, which on the one hand can be used to display their own image, and on the other hand, they can also increase traffic and conversion rates to their websites. Some blogs with higher weights (such as Sina Blog) can also get good rankings on search engines, from which enterprises can gain more exposure and transformation. In the first two years of blogging, some network promotion veterans even had thousands of blog accounts.
Another way to boost your blog is to pay, some businesses don't have the patience to grow their own blog. Therefore, inviting well-known bloggers in the industry to publish their own articles is a good choice. Of course, if the blog endorses your product or service.
3. SEO
For many laymen, SEO is a relatively unfamiliar concept. SEO refers to studying the ranking algorithm of search engines, adjusting your website according to the algorithm, and finally making your website rank high for keywords. Since SEO is a special segmented industry and requires more interdisciplinary knowledge, if your website needs SEO, it is recommended to outsource it to a professional SEO company.
Search engine optimization is divided into two ways: white hat and black hat. White hat is to optimize websites strictly according to the rules of major search engines; black hat is to illegally use search engine algorithm loopholes to obtain keyword rankings by deceiving search engines. Since search engines update their own algorithms on a daily basis to fill holes, website rankings using black hat SEO tend to be erratic. If your industry is an official industry and the website is an official record site, it is strongly recommended that you use formal white hat optimization techniques.
4. QQ group promotion
Many people not only need to search, but also need to communicate, and these people often find their destination through Tencent QQ. They usually search for relevant keywords in QQ, find relevant QQ groups to join, and then communicate in the group. Some businesses have found that by establishing such a QQ group, they can attract customers to the group for communication and facilitate transactions. Therefore, many companies began to establish their own QQ groups for QQ group marketing.
5. Network Mining Favorites
Collectors used to be popular many years ago. However, with the rise of major media, the collector's way has gradually declined. Currently, commonly used favorites include the Cape of Good Hope favorites and a few other platforms that are uniquely weighted.
6. Media promotion
In fact, the above blog marketing is also a media promotion. On the Internet, enterprises can carry out all-round self-media marketing by establishing omni-media marketing channels. Mass media channels include: Baijia, Dayu, Phoenix, Dianping, Jianshu, Yidianxin, Toutiao, Zhihu, Time, etc.
7. Comprehensive marketing promotion
With the development of the Internet, more and more Internet spam, it is difficult for many enterprises to get the first place in the noisy network. Therefore, many enterprises have adopted the way of integrated network marketing. This model brings together the advantages of many families, forming a comprehensive three-dimensional marketing model. Increase the likelihood of a transaction by enabling customers to see your ads across a variety of channels. Integrated marketing is by no means the simple result of several marketing methods. It requires traders to master the skills in all directions, and finally achieve the communication effect of 1+1>2.
Eight, B2B marketing promotion
The full name of B2B is business-to-business, which refers to a way for enterprises to exchange and trade information on professional platforms. Commonly used B2B platforms are: Alibaba, Dunhuang.com, Huicong.com, Yellow Pages 88, 51 Search, etc.
9. SEM
There are many internet promotion methods listed above, which are basically free. But there is a popular saying on the Internet: the more free things tend to be more expensive, this sentence is used in SEM, and it is very applicable. There are many ways of online marketing, SEM’s ROI is usually second only to SEO, but considering that SEO requires stronger technical skills: SEO should not only constantly adjust the strategy of search engine algorithms, but also always face competition from competitors and even vicious assault. In contrast, SEM does not require too esoteric techniques. In addition, the traffic brought in by SEM tends to be very accurate, so it is favored by businesses. It is suggested that enterprises with a good economic foundation should adopt more bidding and promotion methods, and at the same time make comprehensive use of other marketing matrices to maximize benefits.