Network marketing is the key to enterprise transformation in the Internet era!
With the development of network and mobile communication, the network marketing model begins to affect the traditional sales model. Internet marketing is the sale of products through the Internet, essentially using the Internet as a sales tool. Like many emerging disciplines, network marketing is not an accepted and perfect definition. Broadly speaking, all network marketing as the main means of marketing activities, in order to achieve certain marketing goals, can be called network marketing, that is, network marketing. Marketing runs through the entire process of a business's online operations. Network marketing is the key to enterprise transformation in the Internet era.
1. Is doing a website considered marketing?
Website = Marketing is the first choice for many small and medium-sized enterprises. They believe that if a company has a good website, it is doing marketing. This is not the case, the website is just a channel in the Internet age to let users know about themselves faster, but only if the user knows your website or company. For example, the marketing premise of Taobao, JD.com and Tmall is that they have enough popularity to generate more consumption and users through marketing. However, our SMEs do not have enough visibility and users. If we make a website as a form of marketing and ignore other key points, it is like locking the business card of the business promotion in the drawer. When users see it, they take it out to appreciate it. When no user is watching, no one cares about it.
2. After the website is promoted, do you think there are customers?
In real life, after completing a website for a business, some users will bid for ranking through third-party search engines. If the bidding ranking is not good, they will call to ask why there are no customers for the promotion, is there a problem with the website? Of course, it's undeniable that some sites do have issues, but it's not just a matter of determining the number of customers. Keyword setting, creative writing, keyword bidding, website presentation, online customer service, and telephone customer service are all important points. Ignoring one or the other may reduce the number of users. The promotion in network marketing is only to achieve the purpose of drainage, and the focus is on the display of the website, the professionalism of customer service and the relevant reception skills. A good customer service is doing a good job within one's own purview and obtaining customer contact information, rather than using the so-called professionalism to conflict with the customer's ideas and needs.
3. The higher the cost of advertising on the search engine, the greater the consultation volume?
The popularity and rapid growth of search engines are becoming more and more convenient for users. What they need can find what they want to know by searching through a search engine. Commercials for businesses are generated naturally; the general form is bid-to-rank. By ranking and promoting one or more keywords, in the traditional concept, investment and income should be proportional. In order to get more revenue, many businesses invest a lot of advertising on search engines. A survey has been done once, only 30% of enterprises can make profits by investing in advertising on search engines, and 70% of enterprises cannot make profits. For these enterprises, search engine promotion has become a tasteless existence; investment has no effect. No investment and no customers.
The promotion of search engines is to gain traffic, and the retention of customers is directly related to the form of website display, the professionalism of customer service and related reception skills. If you have enough search engine promotion visits, but no consultation rate, then you should focus on the first moment users open the website, you can clearly know who we are and what we do, in addition, let users know what they do through the website The first screen; finally, the advantages are shown to the user through the home page of the website, giving the user a reason to choose.