What are the low-cost online marketing methods suitable for small and medium-sized enterprises?

In recent years, due to the epidemic, many enterprises have been greatly affected, and the survival of enterprises has become more and more difficult. In order to change the status quo and maintain the development of enterprises, more and more enterprises have begun to pay attention to the promotion of network marketing, including the original resistance of traditional enterprises to network marketing, believing that network marketing is a scam. In addition to the reduction of people flow caused by the epidemic, which affects the development of offline brick-and-mortar stores, another reason why companies pay attention to online marketing promotion is that with the rise of the e-commerce industry, consumers have changed their shopping methods, and most consumers prefer to use the Internet Buy what you need. So, what are the low-cost ways for small and medium-sized enterprises to carry out online marketing promotion?

1. Short video marketing

Short videos are too popular now, with the most users, especially Douyin. Basically, many people will open Douyin to swipe videos. Enterprises do not need to use Douyin for traffic, but only need to publish short videos on Douyin to promote services and products. The focus is on keyword coverage, so that customers in need can see short videos of the company by searching keywords on Douyin.

Second, soft marketing

Soft text marketing is one of the ways that is very suitable for small and medium-sized enterprises to promote online marketing. Soft text marketing is low, easy to spread, and can be spread through news sources, self-media, Douban, Jianshu, Xiaohongshu and other platforms; the marketing effect is lasting. There are two advantages for SMEs’ ​​soft text marketing: one is to expose the enterprise, and the other is to drain the water through the coverage of relevant keywords.

Soft text marketing looks simple on the surface. In fact, soft text marketing should have certain technical requirements for copywriting. If soft text marketing wants to achieve excellent results, the first thing to look at is the quality of copy content, which is the core of soft text marketing. High-quality content can be widely disseminated on the Internet, attracting enterprises.

The above are the low-cost network marketing promotion methods currently suitable for small and medium-sized enterprises. Businesses don't necessarily need to operate in every way. You can choose the appropriate network promotion method according to your own situation. In addition, online marketing promotion of a business cannot be done overnight. In order to achieve effective results, we need to insist on constant external publicity on the Internet. With the continuous accumulation of time, the final quantitative change leads to qualitative change.