Do you know these SEO skills in the process of e-commerce operation?
The so-called e-commerce, to put it a little simpler, is to sell things through the Internet. In this mode, you can settle on some e-commerce platforms. For example, Tmall, JD.com, Alibaba and Taobao are all very good e-commerce platforms. Of course, you can also build an e-commerce website, which may be more free for you, with no constraints.
1. Why is e-commerce SEO important?
When users search online, they ignore lower-ranking results. All websites, whether selling products or not, need to focus on SEO to increase traffic, but for e-commerce sites, SEO can mean success. Unlike blog promotion sites, e-commerce sites function as a direct link between site traffic and sales. A high ranking in search results creates more traffic, which leads to more sales and revenue. The SEO strategy for promoting an e-commerce website is different from the SEO strategy for promoting a blog, for example, a blog might only need a descriptive meta tag. In order to increase the visibility of your ecommerce store, it is necessary to know some ecommerce SEO strategies and skills.
2. E-commerce SEO skills
It's two steps: first, improve your site's ranking on Google and other search engines, and then witness an increase in sales. SEO practices are a key factor in e-commerce success. Here's how to improve your online store's ranking in search results.
- Pay attention to the structure of the website.
Optimizing your website structure is the key to increasing traffic and increasing your e-commerce store visibility on search engines like Google, Yahoo, and Bing. The structure of a website is important to people, but it is also important to search engine crawlers. A good site structure will make it easier for search engines to find content on the site. A website should be structured primarily for ease of navigation. A simple navigation structure helps search engines and shoppers find products.
First, create a listing of products for sale on the website, if there are not many products, just list them on the website, but display a large number of products in categories. Next, create a page for each product. If products are categorized and displayed, there should also be a page for each category, and the website's menu bar should contain links to all products (or categories).
- Design for Mobile Devices
With the increase in mobile e-commerce transactions, building a mobile-friendly website is very important. Because mobile browsing is more popular than traditional desktop computer browsing, it is necessary to design websites with mobile browsers in mind first. Viewing a website on a mobile device affects how users interact with website elements. Small screen issues must consider design factors such as paragraph structure, icons and menus. This makes the site easier to use and prevents visitors from leaving due to depression.
So, after re-optimizing the framing of your site's internal links, you can have your pages create backlinks for many of your keyword pages. Although the quality of these backlinks is not very high, due to the large number, the SEO results can be very good very quickly.