Why study keywords for SEO optimization
One of the biggest mistakes made by webmaster friends or SEOers who have just come into contact with a website is: they don’t know anything, slap their heads directly into a field, skip keyword research, competitor research, etc., without a plan, without a goal, directly Blindly start making a website. Sites that do this will only have two outcomes: keywords they think are good, ranking first, and no traffic, that is, have a good ranking; keywords they want to do can't rank.
Why research keywords? The main meanings of the research keywords are as follows:
1. In order to ensure that the target keywords have real search needs of users
Websites can’t take core keywords for granted, but keyword research is needed to make sure the keywords are what real users are searching for, it doesn’t make sense without real search users, remember that any SEO optimization is all about conversions.
2. Choose the optimization difficulty according to your own strength
Doing keyword research is asking us to choose target keywords that match our strengths and that of our team, not that we have to target the most popular words. If we can’t do the most searched word, no matter how well the goal is set, it’s pointless and a waste of time, energy and budget.
3. Filter effective traffic
Many primary SEOs are considered to be included, ranking, traffic is the meaning of SEO, but real SEO has only one purpose, and that is to use effective traffic to convert transactions. The easiest and most straightforward way to do SEO is to learn to calculate the input/output ratio.
I remind everyone here that traffic itself is not necessarily an asset. For many companies, it may be a waste of server bandwidth. The unnecessary efforts of the customer service team, and only the effective traffic that can be converted are the assets of the company and the enterprise. The purpose of researching keywords is to learn to find accurate ones.
4. Only by discovering the difference can you stand out
Many times, if we do not think from multiple dimensions and directions, we will have limited thinking, so our research on keywords is not single. The inherent research mode, user needs are constantly changing, and online search needs user experience is also different, we should also consider the diversity of their searches. At this point, we will learn to use keyword promotion tools, or analyze website traffic, analyze search keywords by observation, and then filter effective traffic keywords. Here, we can remind you that if conditions permit, you can download company bidding promotion keywords. After all, this is real money burning data, and doing keyword analysis helps a lot.