It is very important to do a good job in network marketing, and it is even more critical to do a good job in website construction!
Although new media marketing is in the limelight now, when it comes to how to do a good job in corporate network marketing, you first need to build a marketing website. Without a professional and efficient marketing website as the foundation, the methods and effects of corporate network marketing will be very limited. One of the basic tasks is to build a high-quality marketing website.
The main purpose of the corporate website is to provide product sales and services. Without a good platform for providing services and products, corporate network marketing is difficult to carry out.
A complete corporate website includes four basic elements: structure, content, service, and function.
The website structure is the website layout, column setting, information expression, etc. used to express corporate information to users;
The content of the website is all the information that the user can see through the enterprise website, that is, all the information the enterprise hopes to convey to the user through the website;
Website service refers to the value that a website can provide to users, which is achieved through website functions and content.
The function of the website is the necessary technical support system for publishing various information and providing services.
The content of corporate websites at different times may vary greatly, which mainly depends on the business conditions of the company at that time and the development of online marketing by other companies in the industry. Since the corporate website is the basis of the information source of network marketing, as a professional corporate website, it should be as comprehensive as possible in the content planning, providing the information that users care about and need in order to increase sales.
From a credibility point of view, the perfection of a website has a certain impact on the customer's corporate image and trust. As customer trust increases, so does the conversion rate of website marketing. This virtuous cycle is much better than doing some unnecessary advertising.
Therefore, the matters and basic principles that should be paid attention to in the construction of the website are as follows:
1. Website structure and product display
A good website structure is not only convenient for search engines, but also convenient for users. Marketing sites must use navigational design wisely and always tell users where to go and how to return to other channels. The biggest purpose of marketing corporate website construction is to promote the sales of corporate products, so corporate product display has become an important item that cannot be ignored.
It is recommended that small and medium-sized enterprises take photo album pictures related to products, which should be real, otherwise it will be self-defeating and the loss will outweigh the gain. One is to ensure the quality of the pictures, and the other is to avoid copyright disputes. Most of the time, thousands of words are not as persuasive as a picture, which is more trusting than text. In addition, you can also insert appropriate video content in the product introduction, and the interactive display effect of multimedia is the easiest to impress customers.
Second, the user experience is the most important
Visitors to a website are users, and many entry-level marketing agencies make websites that are ugly just to show to search engines. For Internet marketing, the beauty and ease of use of a corporate website will have a great impact on users. Don't hurt user experience for various reasons, including search engines ultimately pursue user experience. Enterprise marketing website construction should pursue the best combination of search optimization and user experience.
3. Reasonable release of updated information
A considerable number of corporate websites will have corporate news columns. Reasonable use of corporate information can increase corporate trust, while unreasonable use will have the opposite effect.
The content of corporate news should be updated frequently. The content of the article reports some of the dynamics of the enterprise, and is equipped with pictures, illustrations and texts to add vitality to your corporate website. After many corporate websites are built, they will naturally not play any role in the business, regardless of whether they are asked. For corporate news that has not been updated for a long time, do not use the function of adding a date to the news. Don't update or make it obvious to others. Only professionals who maintain a corporate website can realize its value.
Many companies want to expand their business through the Internet. It can be said that this is the general trend of the information age. So, for many enterprise website construction, how to make the website achieve the desired effect?
- Be sure to have a clear analysis of the entire market.
It is necessary to fully understand the competitors in the industry and conduct a comprehensive analysis based on their own situation.
- Enterprise website construction should clarify the purpose and function of website construction.
Understand that the ultimate purpose of website building is to promote a business, advertise products, or conduct online e-commerce, or build industry portals, determine whether the website belongs to information or sales or customers, in fact, simply put, what your website plans to do, is simple display promotion, or want to make a marketing transaction.
- The technical solution should be determined according to the positioning of the website.
Whether using a self-built server or renting a virtual server. The security of the website must also pay attention to the development of its own technical personnel, the development of cooperation with others, or the development of third parties.
- Enterprise website construction also requires the design of the entire web page.
The style and color of the website should be consistent with the corporate image and culture, so as to achieve the standards and text of website construction. Pictures should be scientifically planned to maintain the overall coordination of the website pages. Avoiding the homepage is one style, opening internal pages is another.
- Consider the type of groups that visit the site.
If the website construction needs to adopt new technologies, it is also necessary to consider the type and distribution of the groups visiting the website, age level, network speed, browsing habits, etc. This needs to be analyzed.
- Optimization
When designing web pages, the structure, labels, layout, etc. of the website should also be optimized to gain the favor of search engines such as Baidu and Sogou, so as to have a better ranking in the search result ranking.
- Determine the website revision plan.
It is also necessary to determine the website revision plan, such as the overall revision after 6 months or 1 year. After all, it is better to have a plan.
The construction of a marketing website is essential for a company to conduct online marketing. In addition to mastering the technical methods and theories of website construction and corresponding optimization, they should also respond and adjust in time according to the actual situation of their own enterprises and industries.