How to stabilize keyword rankings for website optimization?
I believe that many friends who are engaged in website optimization will find it difficult to improve their website ranking, but it is more difficult to maintain the ranking that they have worked so hard to optimize. The website ranking fluctuates too much, and it is difficult for many websites to stabilize the keyword ranking of the homepage. Word ranking is more stable, which is often considered by webmasters. In order to solve this problem, the following small series will introduce it to you.
1. Basic page optimization
Many companies like to show off their website, use lots of special effects, JS, etc. While it seems to enhance the aesthetics of the website, it has actually become a hindrance to optimizing the basics of the website. What a business needs is a simple, clean, and convenient website!
2. Keyword Screening Analysis
The selection of Baidu's core keywords is the starting point of optimization. Therefore, you can use Baidu and 5188 keyword recommendation tools to recommend according to the industry, or according to the keywords searched by users, or use the Baidu drop-down box to get the core keywords of the industry.
The selected keywords need to be analyzed in terms of search volume, conversion rate, and competition. If the competition is too high, you can choose core keywords with low popularity coefficient, which is more conducive to keyword optimization.
3. Reasonable construction of website internal links
In website optimization, many webmasters pay more attention to the construction of external links and often ignore internal links. In fact, internal links are just as important as external links, and sometimes even more important than external links. In SEO optimization, there are many ways to build internal links on a website. Generally speaking, site optimization can be subdivided into code and tag optimization, content optimization and URL optimization. In the process of site optimization, code tag and domain name optimization should be prepared and basic layout at the beginning of website construction.
4. Improve website quality
Improving website quality is to provide high-quality content for the website, keep original articles updated regularly, and bring valuable and helpful content to users, which can not only attract users' attention, get clicks, but also improve website ranking.
5. Maintain the stability of the website
The stability of the website is very critical, especially with a certain number of visiting users. If the structure and content of the website often change greatly, the user should adapt to the layout of the website every time, the experience will be greatly reduced, causing the loss of the user. So keep your web space, server and theme stable.
6. Maintain the Friendship Chain at any time
The importance of friendship links to website rankings, I believe that the editor does not say, we are also very clear. If your website exchanges are high-quality friendship links, then search engines will naturally give your website higher weights and better rankings. On the contrary, if your website exchanges are some low-quality, even Baidu k website links, then The consequences can be imagined, and your website will definitely engage. Therefore, as a qualified website optimization webmaster, always remain vigilant about the maintenance of the friendship chain, which is not only responsible for your website, but also for the websites that cooperate with you.
Seven, pay attention to website security
The biggest headache for website optimization is the security of the website. Even if your website has taken good precautions, it is still 100% safe. Now viruses are everywhere, especially Trojan horses. Your website may be caught accidentally by black chains. Therefore, as a webmaster, you must always pay attention to the security of your website. After preventive measures, you should also back up your website regularly, so even if your website is paralyzed by an attack, you can still restore your website by backing up your data.
In short, website optimization is a protracted battle. It is not a simple website ranking to the homepage, but also needs to be tested, maintained, and corrected. Search engine optimization is a process of execution and exercise of will, because search engine optimization needs to continue to optimize. Work requires good psychological quality and a certain amount of patience. As long as you can endure the tempering, your website ranking will be stable for a long time.