The role of internet marketing

Network marketing is based on network and social relationships, connecting valuable information and services, planning, implementation and operational management activities to enterprises, users and the public to achieve customer value and corporate marketing goals. Internet marketing is part of a company's overall marketing strategy. Internet marketing is a new marketing method that aims to achieve the overall business goals of an enterprise. It uses the Internet as the basic means to create an online business environment through the interaction of digital information and network media to help achieve marketing goals.

1. Internet brand

Network brand building is based on the construction of the enterprise website, through a series of promotion measures, to achieve customers and the public's understanding and recognition of the enterprise. To some extent, the value of online brands is even higher than the direct income obtained through the network.

2. Information release

A website is an information carrier, and one of the main ways of online marketing is to publish information through a website.

3. Sales promotion

Most network marketing methods are related to direct or indirect promotion, but promotion is not limited to promotion network, and can also provide follow-up consultation, tracking and other services.

4. Efficient customer service

From the simplest frequently asked questions to e-mail, mailing lists, online forums and various instant messaging services, the Internet provides a more convenient means of online customer service.

5. Stable customer relationship

Good customer service can bring stable customer relationship, and customer relationship is a result of customer service.

There are many specific methods of network marketing, such as search engine optimization, website optimization, website promotion, online advertising and other network marketers to increase website visits through these means, so as to obtain a certain number of website consultations, and finally obtain a certain number of customers, The final marketing effect is achieved.