How do you see if your website is well optimized?

If you want to do a good job in website optimization, we need to master the basic knowledge of SEO optimization. When you can understand whether a website is doing well or not, you are basically getting started. So how do you view website optimization? Mainly look at these aspects.

1. See if a 301 jump has been made

See if the website has a 301 redirect. After the website is established, the domain name is divided into www and no www. If there is no 301 permanent redirect, both domain names will participate in the ranking, resulting in competition with each other, the weight is not concentrated, and it is more difficult to obtain a good ranking.

2. See if the image has the alt attribute added

The image spider doesn't recognize it well, so we need to add the alt attribute. When setting the alt attribute, we cannot set the same keyword to increase the keyword density, which can easily be regarded as cheating by search engines, resulting in punishment.

3. See if you have made a sitemap

The site map allows spiders to capture the entire website through the map, and at the same time, the xml map can be uploaded to the webmaster platform for submission to speed up the collection of website pages.

Fourth, robots settings

Check whether the robots file is set. The robots file can block some useless pages and useless content, present useful content for the website to search engine spiders, improve the spider's crawling efficiency, and increase the probability of page collection. At the same time, we can put the map link in it. When the spider enters the website, it first visits the robot file and puts the map link in it. Spiders can directly access the map and crawl the entire site directly through the map.

Five, look at TDK settings

Look at the TDK settings of the website, whether the TDK settings of the page are related, and whether it is set according to the home page, column page, and content page, and the difficulty decreases in turn. See if the keyword settings are in line with website positioning and whether there is keyword stacking behavior.

Six, look at the layout of the page keywords

Look at the keyword layout of the website page, the weight of the head and tail is higher, it is more helpful to improve the keyword ranking, and see if there is a corresponding layout.

Seven, look at the url settings

See if the url level is too deep. Small sites should not exceed level 3, and large sites should not exceed level 5. Otherwise, it is difficult for spiders to crawl, which is not conducive to collection. At the same time, the shorter the URL, the better. Directly set the pinyin abbreviation, which is convenient for users to remember and easier to be captured by search engines.

8. Original content

Check the originality of the site's content, especially the first and last paragraphs. If you directly copy the content of other websites, it will have a negative impact on the website, causing search engines to lower the website score and make it difficult to improve rankings.