Novices can also do a good job in SEO operation outline

Now many companies and individuals have their own personal website, they also know that SEO optimization can make their website have better ranking, popularity and traffic. So how to optimize your website? Today I would like to share with you the outline of website optimization, which is divided into five parts.

1. Optimize the structure of the website

1. Code Structure: Simplified

For search engines, crawling is the code of the website, so the simpler the code structure, the higher the spider crawling efficiency. How to simplify the code? CSS and JS wrapper calls, don't write source code. In addition, the website should use as little js as possible, use the div+css structure, and give up the table structure. But now whether it is a product blog template, CMS template, or corporate website construction, code simplification is doing a good job.

2. Website structure: url static

How important is URL static to website optimization? In fact, according to some previous studies, there is no clear advantage between static and dynamic. Generally speaking, the static website is com/reed/123.html, and the dynamic website is com/view123. Actually both are similar but if your dynamic site is com/view&6548mm&id3658 it will be very bad. Also, considering the user experience, URL static is an option.

3. Directory logical structure: three-level directory

Generally speaking, we recommend that the directory level of the website is no more than 3 levels, and the experience of many predecessors is a tree structure, that is, the structure of homepage-directory-article.

The tree structure makes the structure and logic of the entire website clear, which is convenient for users to quickly find the content they want. Coupled with the reasonable use of internal links, the spider has formed a crawling road system extending in all directions. Are you afraid that the spider will not climb?

2. Optimize website widgets

1.404 A website will inevitably have a page that has been deleted, or users will refer to it incorrectly, resulting in clicks to pages that have never been before. At this time, there is no guide. As a webmaster who strives for perfection and excellence, this should not be the case.

2. Website robots.txt production: robots.txt is a search engine crawling protocol, that is to say, you can tell search engines which directory not to crawl through this file. The source code of a website contains many system files, which do not need to be displayed to users, and naturally do not need to be displayed to search engines. If not directed, search engine spiders will waste their energy on those system files.

3. Sitemap production: Sitemap generally refers to xml map and html map. For individual webmasters, both the finished blog system and the cms system have functions or plugins to implement these two maps. A sitemap will allow search engines to grasp the content of a website more effectively.

4. Website mobile production: This is an era of mobile information through the Internet, so corporate website mobile is also a must for us. The first choice is the adaptive system structure, such as the ideal social youth studio, followed by the production of the M station.

3. Optimize website content

After crafting the site structure and gadgets that facilitate the user experience, we have to start optimizing the content.

1. High-quality content: For a website, high-quality content is fundamental. Too much high-quality content, but sites with poor structure and external links still rank well, which suggests that in SEO rankings, if it’s 100 points, content should account for 90 points. Therefore, when updating the content of the website, we must ensure the quality and value of the content, and not write some convoluted, irrelevant and nutritious articles to update.

2. Continuous updating: Continuous updating is not only a requirement of search engines, but also plays a vital role in website visitors. Continuous updating can allow visitors to visit your website frequently, so as not to lose users, which will make search engines feel Your website is abandoned by users, so it will reduce your score in the ranking scoring system. Imagine a user who hasn't seen any new content on your site for days in a row, how likely is he to come every day.

3. When it comes to creating content for a website, a good SEO should represent user needs by mining user needs and writing articles. Therefore, it is necessary to mine long-tail keywords intermittently to meet the needs of users.

4. Interact with users: open comments. Increase user contribution channels to allow users to participate in website content construction. .

Fourth, optimize the website external links

At the end of the content article, it should be an external link article. Currently, external links are still useful, although they are hard to do. So how to optimize external links?

1. Friendship link exchange: Friendship link exchange in the same industry is the most common and highest quality external link. It is recommended to add 1-2 new links every week. If there are too many affiliate links on the home page, the corporate network promotion plan can create some affiliate links on the catalog page.

2. Contribution of industry websites: The contribution of industry websites can not only increase external chains, but also enhance brand influence to a certain extent. But not every website positioning industry has industry websites that can be submitted. In this regard, why do you want to do online promotion? You can also go to the portal website to pay to publish some soft text promotion.

3. Portal blog posts: Portal blogs are mainly Sina, NetEase, Tianya, etc. , but if some portal blogs put external links, they will be automatically labeled nofollow. At present, Sina and Tianya can also do external links.

4. At present, we-media platforms can also do external links. For example, Toutiao Baijiahao Sohu We-Media can only do text external links. Recommended Reading: Media Platforms,

Five, website brand optimization

Brand optimization does not seem to be related to website optimization, in fact, the better the brand, the more likely it is that users will search our site spontaneously, which will make search engines think that we are a popular website and thus rank in points.

1. Establish a QQ group to facilitate user communication: how to optimize your website, it is also possible to have a WeChat group. In user communication, you can find more user needs, some user suggestions will be unexpectedly helpful to your website.

2. Establish a WeChat official account: The corporate website should also have its own WeChat official account. You know, it is far less convenient for us to open your website on our mobile phone than to see your official account article on WeChat. Don't let some users bother to open your site and get lost.