Machinery industry network marketing promotion ideas

In recent years, the basic idea of ​​network marketing in the machinery industry is the four major search bidding and B2B website promotion, which are all forms of high payment, even electronic marketing robots. This kind of promotion method has high cost and low income, and eventually many equipment manufacturers cannot make ends meet ~ they can only close down ~, so what are the ideas and methods of network marketing promotion in the machinery industry?

1. Search engine marketing

The search engine marketing mentioned here not only includes Baidu, such as Sogou, 360, Shenma, Toutiao, WeChat search, etc., as long as your product appears on the homepage of the search engine, the higher the display, the more inquiries from customers will be. commission.

With enough customer consultation, the transaction is naturally logical, which is also the purpose of our network marketing~.

However, the cost of search engines is relatively high because we usually choose the bidding model. Ordinary Baidu, 360, Sogou and other platforms deduct fees based on keyword search clicks, and it is difficult for enterprises to bear this cost. After all, if there is no money in the account, the words will drop, there will be nothing, and the conversion is not guaranteed~.

A better way is to do SEO, optimize the keywords on the search engine homepage through technology, allow users to click for free, belong to the natural ranking, and the ranking is also very stable.

Businesses have trouble recruiting SEO staff because all those who pass SEO are basically self-employed, and most employed people are half-baked.

Therefore, it is recommended that business owners can learn search engine optimization techniques by themselves, or find a third-party team, such as the orange soft text promotion platform, which can not only save tens or even hundreds of watts of advertising costs every year, but also the effect of search engine optimization can exceed expectations!

2. B2B platform promotion

Currently, the better B2B platforms are Alibaba and Baidu Love Sourcing. As we all know, Baidu iSourcing is not a single Yellow Pages platform, but Baidu integrates all large Yellow Pages platforms. After the integration, Baidu Love Purchasing was derived.