What kind of soft paper is more likely to impress people? Classic soft essay case sharing

> > In such a fast-paced era, it is increasingly difficult for consumers to accept the insertion of hard advertisements. The trend in the use of adverts is on the rise. So under this trend, how to impress consumers and promote consumption through soft articles? What kind of soft paper is more likely to impress people? >

Why choose soft text advertising? To give a simple example, for example, when you go to the market to buy something, two stores sell to you at the same time. One of them speaks pertinently and pleasantly, and sometimes pulls home, while the other sells directly, as if to force you to come in to buy. Ads are the same as the first one. They look at problems from the perspective of customers and communicate with you on an equal basis, not only in buying and selling, but also in the process of making friends. The advertisment of 's adverts will achieve the effect of moisturizing and silent in terms of publicity and promotion. It not only conveys useful information, but also mildly recommends products and services, which is more like sharing than buying and selling. Let’s take a look at some classic cases of soft text advertisements. 

1. News =======

What kind of advertisment is the best advising? Interesting readers and at the same time ingeniously conveying the information to the readers, this kind of advising is the best advising. The most common press releases are news releases. It writes soft articles in a news-like way. After reading it, readers feel like they have read a news article, but they have a deep understanding of the products and promotions promoted in it.

In the news release of Vertu (Ritu, Weitu) mobile phone, the title is "Businessman lost 680,000 yuan of mobile phone at the airport". From the title of the release, we can see that this is a very news article. The soft article, "680,000 yuan astronomical mobile phone", is full of news points, which induces people to want to know what mobile phone costs 680,000 yuan, how to lose it, whether to find it, etc. In the text, the author uses the introduction, background, The main body, ending and other news styles give a detailed introduction to the mobile phone, how it was lost, what the owner did after it was lost, and how to get it back. Aroused the audience's attention and emotion to VERTU. 

2. Suspense ===========

There is a unique skill in traditional Chinese cross talk, called shaking the burden, that is to say the most key point first, then lay the foundation layer by layer, and slowly untie it. The more unwrapped, the more interesting and attractive. This also applies to the process of editorial creation. We call this form of editorial “suspenseful”. The questions set in the suspenseful editorial must be attractive, otherwise it will not attract the attention of readers. 

Among Melatonin’s early promotional soft articles, the soft article with the second highest communication effect was created in the form of suspense, called “Nanjing sleeps well, what should Shenyang do?”, and also called “America sleeps well, what should China do?” , From the title, we seem to know why the United States sleeps soundly and what will China do. At the beginning of the soft paper, the author does not directly explain that the United States sleeps soundly, but wants to promote it first and suppress it first. , Americans are crazy! Since 1996, the Japanese are crazy! Taiwanese are crazy!", the reason they are crazy is to buy a product called Melatonin, and then explain that Melatonin can help sleep, and at the same time express the United States People's sleep is guaranteed, and the worries about what to do with so many insomnia patients in China guide readers with insomnia symptoms to pay attention to the product. 

3. Story or popular science ===========================

When we were young, we loved listening to our parents tell stories; when we got older, we started to read stories by ourselves, and stories became a way for people to receive knowledge. Because the story is informative, interesting, and even plot, it is liked by readers. In the creation of press releases, you can try to write press releases in the form of stories. 

There was a popular long Weibo post on Weibo, "Never use a cat to set a mobile phone unlock password", which is actually a soft-text advertisement for Huawei mobile phones. The article describes a series of embarrassing incidents that the owner encountered after setting the mobile phone unlock password with the cat. It is very interesting and readable. At the same time, it introduces the mobile phone's "fingerprint unlocking, high confidentiality, and the mobile phone can be charged for two days without charging". and other functions. The Weibo reposted, commented, and liked reached 260,000. With the help of social platforms, the dissemination effect was excellent. 

4. Emotional ============

It is said that Chinese people are the most emotional people, and editorial creation can also follow the emotional route, play emotional cards, and create emotional editorials. Because of the large amount of information transmission and strong pertinence, emotional editorials can connect people’s hearts and are easy to move. People, it is easy to enter the hearts of consumers, so "emotional marketing" is particularly liked by many industries, and it is also a particularly effective form.

Taking Dove's "Youth is not the end, our story is unfinished" as an example, the author and a boy from junior high school to college stand, accompany and cherish the emotional story of the author and a boy from junior high school to college. Contagious and readable, and even resonated with many people, Dove's implantation is even more natural. 

5. Promotional ==============

Promotional advertisment is the most popular form of advising in all walks of life. One of the reasons why promotional advising is more common is that it is easier to write and is basically close to the hard and wide format; another reason is that promotional advertisments are for readers who have purchasing needs. It is said that it is easier to deal with incentives through price, promotion and other methods. 

Taking Melatonin as an example, in its early publicity press releases, there were many such promotion forms, usually after a large number of news-style, suspense-style, popular science, and emotional-style soft-texts in the front, promotional soft-texts were launched. Give consumers a footstep and promote product sales, such as "Signs of "Melatonin Boom" in Guangzhou", which are promotional soft articles, and consumers in Guangzhou are rushing to buy Melatonin to promote consumers' desire to buy.

Different press releases have very different effects, which also has a lot to do with the quality of the press releases. When promoting press releases, if you don’t have the ability to write press releases, it is recommended to find a professional press release platform for cooperation. The above is an introduction to the relevant content of "What kind of soft paper is more likely to impress people? Classic soft paper case sharing". Welcome to search for more knowledge of soft text marketing dry goods!