What SEO needs to learn

For those who are exposed to SEO, there are many tutorials to learn. Search engine optimization only includes: basic search engine optimization, website structure optimization, keyword distribution strategy, URL rule optimization, page element optimization, SEO procedures, etc.

1. SEO Basics

It is mainly to understand what SEO is, why to do SEO, and the basic principles of SEO optimization. SEO optimization is the basis for being familiar with the working principle of search engines, and it is also the most important introductory tutorial.

2. Optimize the structure of the website

Mainly to understand the structure of the website, analyze the problems of the website structure, and then optimize the structure. Website structure optimization can improve user experience, facilitate the crawling of search engine spiders, improve the inclusiveness of pages and the transmission of website weight. Common website structure optimization methods include navigation optimization, website URL optimization, directory optimization and site map optimization.

3. Keyword deployment strategy

Mainly to understand the concept of keywords and how to deploy keywords, website keyword deployment strategies, keywords can be deployed in website TDK, website navigation, article title, column name or article content.

Fourth, optimize the URL rules

The main thing is to understand the specifications of the website URL. The shorter the URL, the better, preferably level 3, preferably a static URL.

5. Optimize page elements

It is mainly to understand the most basic and important point of how to optimize the elements in the website page, such as website TDK optimization, TDK deployment needs to comply with SEO specifications. Some tags are also used on pages like ALT tags, H1 tags, nofollow attributes, etc.

6. SEO Tools

Mainly to understand some auxiliary tools for SEO optimization, to help webmasters better understand the data of their own website. Such as Baidu statistics tools, Baidu webmaster tools, 5118, love station, SEO8080 and so on. Reasonable use of third-party tools can do more with less.

There is still a lot of SEO learning for websites. The above only lists some of the contents that need to be mastered for the basic introduction of SEO. In addition, the background learning resources of the major search engine webmasters (Baidu.360.Sogou.Shenma) are also powerful SEO learning resources.