Why do companies need integrated marketing? Is there any deviation in your understanding of integrated marketing?

In the era of mobile Internet, the whole network integrated marketing is the first choice for many enterprises to carry out network marketing. It has the advantages of maximizing brand image, standardizing market sales and improving customer service system in a short period of time.

So how does integrated marketing work? Do more channels to sell products online? This understanding is too one-sided.

1. What is Integrated Marketing?

Integrated marketing is a systematic combination of various marketing tools and promotion methods, and real-time dynamic correction according to the environment, so that the brand and customers can realize the value-added marketing concept and method in the interaction. It can be simply understood as: integrating independent marketing into a whole, including advertising, direct marketing, event marketing, sales promotion, personnel marketing, packaging, customer service, etc., strategically reviewing the entire marketing system, and formulating comprehensive marketing strategies according to the actual situation of the enterprise .

Therefore, integrated marketing is not the accumulation and integration of multiple promotion channels, but the comprehensive coordination of channels, personnel, marketing purposes, and the use of various forms of communication to communicate with a unified goal and image, convey consistent product information, build brand awareness, and establish The long-term close relationship between brands and consumers can more effectively achieve the purpose of advertising communication and product marketing.

Second, why do integrated marketing promotion?

In the era of information fragmentation and explosion, people's time and behavior are fragmented, and it is not comprehensive enough to only rely on a single media to understand consumers. Consumers are likely to buy other clothes to match their pants, which is common. If they don't look at spending from multiple perspectives, they lose the chance to trade again.

Using the Internet as a carrier to carry out marketing activities in line with the methods and concepts of network communication has become an effective way for enterprises to expand brand reputation and brand influence and improve economic benefits. Integrated marketing is the leading marketing method to meet the current marketing needs of enterprises, and it is also the only way for enterprises. Ignoring the information dissemination ability of the Internet, no matter how good the product is, it will be submerged in the huge Internet.

3. Is Integrated Marketing Difficult?

The entire network marketing process is bound to be inseparable from investment, many business owners think that hiring one or two network promoters, then a few promotions, operations, sales and executives, you can play the whole network marketing, but the concept of integrated marketing is not fully understood.

The whole network integrated marketing is a multi-directional and multi-channel integration, which is not easy to be completed by a few people. Many businesses, including some large ones, have a hard time building a very robust marketing team. In most cases, they have to outsource some operations. At the same time, it is necessary to do a good job in brand positioning, clarify the marketing purpose, and make the marketing strategy invincible in the enterprise competition.