How to attract traffic and promote the newly opened online store?
With the popularity of online shopping, various e-commerce platforms have emerged in an endless stream in the past two years, which makes it difficult for most merchants to obtain the desired traffic. The influence of affection, the physical store is not as easy to do as everyone imagines. The editor thinks that if you start a business, it is more advantageous to choose e-commerce. There is a big gap in the price alone. So how to attract traffic to the newly opened store?
First: We should not rush to sell the new store first, we should do the basic work of the store first. First of all, you must understand the rules of the platform clearly, and then choose the products that match the core of your store. You can do a market research first to see which products have more advantages in the market. You can choose a few popular products, and focus on its advantages. The selling point uses this to impress consumers, and there will certainly not be no traffic.
Second: The new store has no weight at the beginning. It is basically impossible to participate in official activities due to poor comprehensive data. At this time, we can do some preferential activities in the store to increase the basic sales and evaluation of the store. The overall weight is very helpful. Only if your store has a weight platform system will it give you traffic. In the early stage, when we did promotions, the stronger the better, as long as we didn’t lose money.
Third: As long as you release a product in a new store, the official system will give you a certain amount of traffic support, which is the key to accumulating basic traffic. At this time, combining with the product collection and purchase can improve the product ranking. In Hai/tao/assistant-hand product promotion, set the crowd to add visitors who have collected products in the store and visitors who have added products to increase the premium of this group of people. When consumers repeatedly search for similar products, the products in our store will be It can be easily displayed in front of them, which improves the conversion rate of the store.
Fourth: The competition between similar products is also very fierce. If we want to stand out, we must work more on the main image and detail page of the product. Try to choose the kind of high-definition picture that makes people shine for the main picture. If you don’t know how to choose, you can see that the pictures with high click-through rate of your peers are of that type, and then you can imitate and take some pictures yourself; the part of the details page should be as simple as possible. Explain the selling points of our products in clear language, and choose the kind of detailed high-definition pictures that can capture the pain points of consumers, which is the opportunity for us to influence consumers to stop in the store. Time is limited, so I will share so much with you today, I hope it can be helpful to everyone!
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