How to use keywords to improve website ranking
Maybe many newbies in SEO optimization will encounter good keyword rankings when optimizing website keyword rankings, but after the SEO promotion starts, the rankings will not rise, and even some keywords are not directly ranked. So, how can a website remain stable on the homepage of search engines?
1. Website Articles
For a new website, it must fill in the content, and the detailed content can make the website more colorful. We have to clarify the keywords based on the positioning of the website itself and the individual behavior of the users, then write the website content according to the keywords and try to expand a lot of long tail keywords to get a lot of rankings.
The internal link of the website
If it's a new website, it must also add an anchor link appropriately, but not every article content page must add an anchor text link to the home page. The original content can be upgraded on time, and internal chain added in moderation, it doesn't need to be too much, otherwise it will give the feeling of being added on purpose.
3. External links to the website
Website external links are a very reasonable way to attract search engine spiders, but as a new website, or need not be improved too quickly to prevent search engines from feeling fraudulent. In addition, Baidu search has released the Baidu search green Luo algorithm, the effect of external links is not as great as before, and in turn, some low-quality external links will bring inconvenience to the website. Therefore, new website external links should focus on quality rather than total number, and try to send to some high-weight websites and relevant topic styles.
Fourth, reduce the user bounce rate
When a search engine assigns a weight value to a website's publication, it enters an evaluation period. If you find that the number of pageviews of the website is very low, or the website has a high bounce rate, the user's waiting time on the website will be very short, which will make the search engine feel that the website is not of high use value and is not attractive to users. Therefore, throughout the verification process, search engines find that websites with low website views or high website bounce rates will lower the keyword rankings of such websites.
Five, do not arbitrarily change the version number
A new website must define its structure, page production or channel infrastructure from the very beginning. For different websites, each key point must be guaranteed. It should be tested before release to prevent changes after release. The content of the website title does not need to be changed at will, which can make the website feel unstable to search engines.
In SEO keyword ranking optimization, don't worry too much about the reduction of keyword ranking. After all, it's normal for new website rankings to fluctuate. However, after the website is completed, we must do a good job in the daily maintenance of the website.