Do you understand several modes of network marketing?
Network marketing mode refers to the marketing mode in which enterprises use the Internet to carry out various marketing activities and achieve corporate marketing goals. In different stages of Internet development, the means, methods and tools of Internet marketing are also different. The network marketing model has also changed from a simple website building model to a diversified model.
There are several marketing models for your reference.
1. Online store model
The main goal of the online store model is to use network technology to shorten the distance between enterprises and customers, which is a business model of selling products or providing services directly to consumers. The online store can be divided into two parts: The first part is the part where the consumer can contact - the front desk of the online store, i.e. the customer selects the item in the e-shop, checks the type and quantity of the shopping product, e-order, e-payment, website maintenance and Updates, customer relationship management, order management, electronic payment platforms, inventory management and merchandise distribution systems.
Second, the network marketing model between enterprises
The network marketing model between enterprises is to use the network marketing platform to closely integrate upstream and downstream industries, that is, raw material suppliers, product distributors, banks and even customs, implement network transaction management, effectively speed up information circulation, reduce intermediate circulation, shorten supply cycles, and reduce costs. Operating costs, improve operational efficiency and economic benefits. Network marketing between enterprises can not only be established relatively simply, but also can only establish a BTOB supply relationship with enterprises, and can also establish multiple upstream and downstream partners.
3. Website Marketing Model
Generally speaking, agency wholesale channel providers can achieve faster development with the help of the network. At the heart of the model is the website. The sales ability of the website and the customer experience determine the final conversion rate. Of course, website promotion and offline interview sales are also a key link. The network communication strategy of this model: based on search engines, industry platforms or B2B platforms.
No matter what kind of network marketing model can help enterprises to expand product sales channels, enterprises should choose the appropriate network marketing model according to their own characteristics. As long as the positioning is accurate and the operation is professional, the network can be greatly improved.