What are the several modes of network marketing? What are the methods?

Network marketing model 1, the network sales model is suitable for fast-selling industries such as clothing, electronic products, food, daily necessities, cosmetics, etc. Generally speaking, these categories are generally a single brand or several brands, and these brands or manufacturers can directly use the network to sell , can also carry out network distribution, recruit small sellers or stores for network agent sales. Now e-commerce such as Taobao, Tmall, and JD.com are all successful models of this model. Many small and medium-sized sellers gather on these platforms, which is one of the most typical ways of network marketing.

Internet marketing model 2, the brand promotion model is generally aimed at the general public, and the website may not be important to this model, and some do not even need a website. Its main purpose is to spread brand value through the website and assist offline sales. Consumer goods companies generally fit this model. For example: car manufacturers, the famous Wanglaojidian case, etc. Due to their own considerations or the difficulties of online transactions, they see the web as a medium, not an e-commerce platform. They mainly expand brand influence through tools and methods such as portal advertisements, interactive activities, theme hype or blogs, SNS, and Weibo.

Network marketing model three, online communication + offline transactions, generally speaking, traditional enterprises that provide intermediary services, direct services, and bulk industrial product sales and procurement belong to this category. Basically, such services are difficult to transact directly online and require multiple or offline communications.

Network marketing mode four, investment franchise and wholesale Generally speaking, initially relying on chain franchising, agency wholesale channel providers can achieve faster development with the help of the network. The heart of the model is the website. The sales ability of the website and the customer experience determine the final conversion rate. Of course, the sale of website promotion and offline interviews is also a key link. The network communication strategy of this model is: first, based on search engines, second, actively communicate and promote in search of target customer circles, and third, with the help of industry platforms or B2B platforms. No matter what kind of network marketing model can help enterprises to expand product sales channels, enterprises should choose the appropriate network marketing method according to their own characteristics. As long as the positioning is accurate and the operation is professional, the network can be greatly improved. So, what are the methods of online marketing?

The first step: B2B platform marketing (more than 1,000 platforms such as Alibaba, HC, Marco Polo, etc.)

Why publish your company's product information through these platforms? Because the weight of these platforms is very high, the user experience is very high, B2B platforms have many users, millions, tens of millions, we send this information, let customers, search you through the platform internally, and most importantly, we use these platforms , To send information, you can put the product keywords on the Baidu homepage. You are now searching Baidu for "gauze" keywords, gauze manufacturers, Hebei gauze, Baoding gauze, bleached gauze, bridge gauze, etc. There are too many on the Baidu homepage. This is how we rank for keywords, and there are multiple rankings for a keyword search result, which greatly improves exposure and click-through rates.

The second step: information platform marketing (58, Ganji, Yideng.com, etc.)

Publish your company's product information through these platforms. I believe you have all visited 58.com, Ganji, Yideng.com and other similar websites. These platforms have high traffic and can also allow customers to find you through 58 internal platforms. The ultimate goal is to make Product keywords are on the Baidu homepage to increase exposure and product popularity.

Step 3: Video Marketing (56, Youku, Tudou, etc.)

The influence of video marketing is the greatest. Through video, you can show the company's specific situation and the latest product introduction, so that customers can learn more about you. The video is not simply a video to upload, but also on the Baidu homepage through keywords. Video, show the latest side of your company, including my own company website and major platforms and a large number of videos related to our conversion rate, so that customers can understand through text content, but also through video.

Step 4: Interactive Marketing (Baidu Knows, Tianya Q&A, SOSO Q&A, Love Ask, etc.)

I believe everyone here knows that Baidu knows that on these platforms, good reputation marketing can be achieved through Q&A, and a good image of the company can be achieved. By doing interactive marketing in this way, Baidu knows that such keywords can also be listed on the Baidu homepage. , because this is Baidu's own product, the ranking will be better.

Step 5: Forum Marketing (Alibaba Merchant Forum, Sina Forum, Tianya Forum, Baidu Tieba, etc.)

Forum traffic is very large, take Tianya as an example. This is how Tianya advertises itself. Visionaries are everywhere. Therefore, should we go to these places to post to let more people know about your company's products, is to keep posting on these industry forums to enhance your company's image, increase your views and reputation, and let more people know about it You, love your product. It should be noted that we should "two hearts" and "three nos": post carefully and reply sincerely. No politics, no obscenity, no advertising.

Step 6: Blog Marketing (Ali, Sina, Yahoo, Sohu, Baidu Space, Tencent Space, etc.)

One of the initial authority of the blog is very high, how to do this blog marketing? I believe that everyone has their own blog, and the blog has its own name. Change the name of your blog to your product keywords. Let your product blog, company blog cover the entire core city, and then in each blog, publish your company's product introduction, etc., even if the blog keywords are not on the Baidu homepage, you have so many blogs, blog random visits, you can Find you, go to you, get to know you, and achieve further online exposure.

Step 7: SEO Marketing Website Optimization

Why do you say that? The keyword ranking of the website is good and stable. First of all, the outside is rooted, and the inside is constantly updated. The core keywords of the website are equivalent to the trunk of a tree. The trunk needs to grow up, and the outside must take root, because every time a message is sent, it will bring Links to your company's website, these links are the root of your website, the more roots you have, the more stable the external roots will be, the more internal the website is included, and the more stable, the core keywords of the website will be slowly ranked in Baidu On the home page, it keeps rising, it will never fall, it will only rise, it will rise to the top three pages of Baidu, the home page, the top ten of the home page, and even the first one.