How to find customers in network marketing
In the Internet age, Internet marketing has developed rapidly, but given its unique sales characteristics, it is difficult to establish a trusting relationship with customers. So, how should Internet marketing acquire customers?
Traditional marketing is brick-and-mortar marketing, where salespeople must communicate with customers at zero distance and go out when necessary. Nowadays, with the rapid development trend of the mobile Internet, various Internet sales have gradually developed in an all-round way. Since traditional sales are visible, it is easier to build trust with customers;
On the other hand, online sales are invisible, salespeople negotiate orders based on Internet technology, and only transmit information based on voice, so it is difficult to create trust. So, how should online sales find the right potential customers?
1. Accurate positioning
The accurate positioning here includes two parts, one is the accurate positioning of the company's own Internet technology, and the other is the accurate positioning of the customer's Internet technology. Before selling on the Internet, find out what field is suitable for the company, including mastering the company's advantages and providing customers with technical expertise and service projects.
Secondly, the sales staff should analyze the precise positioning of the customer's Internet technology, and grasp the customer's requirements, even more than their own, in order to go to the corresponding website or community forum. For example, customers in the food industry like to go to group shopping centers, and customers in the processing industry like to go to industry forums.
2. Do online research
When developing a client, if you don’t have a goal at first, consider online research, designing a questionnaire online, or publishing some powerful benefits to get clients to fill out the survey. If a customer wants to fill out a survey, it means they can keep track of a product they are not bored with and convert it to your customer after communication. Even if some customers are attracted by the benefits, they will give up filling out the survey, even if they open the survey and find that many people are not interested in the product. Therefore, customers who fill out the questionnaire have high tracking usage value.
The industry file directory and enterprise directory contain a large amount of company-related information. Internet sales personnel can find initial target customers according to the above categories, and can also find companies that must have your products according to the corporate yellow pages in the content of the network classification information. After finding the content of the contact information, you can directly contact the relevant fields by phone to find out whether there is project cooperation.
3. Resource exchange
The salesperson's job is actually to get along with people, in addition to communicating with customers, there is no need to prevent getting along with other types of salespersons, marketing sales must be similar. A lot of communication can digest and absorb work experience, expanding the method of developing customers. If necessary, you can communicate customer information with salespeople in related fields. The biggest purpose is to get relevant information about the leader. Since many companies have no decision-making authority, leaders are an important part of customer sales.
The development of the Internet is already in full swing. Companies should adapt to the development trend of the times and flexibly use network platforms to help companies achieve unexpected happiness. Many Internet salesmen know how to softly promote themselves and open Taobao stores to attract some customers; a large number of Internet salesmen will use online media such as WeChat public accounts to develop customers, open up interactions, attract customers to interact with customers, or publish articles to resonate with customers, and end users will enter loyal Customers, realize the operation of private domain traffic.
Email marketing is also an effective way, online sales can collect corresponding email addresses through mobile phone software, QQ group companies and industry portals. And push some effective, interesting and valuable content according to the email group to attract customers, correctly guide customers' attention, and gain customer recognition. All marketing has to have a certain economic cost, so does email marketing, and potential users have to be tracked over time.
It may be more reasonable to explore some new user browsing methods than traditional user browsing methods, for example, in recent years, Internet big data customer browsing: given various situations, and then accurately and accurately target customers based on customer portraits.
A large and stable supply of accurate leads, you can look up user details in the candidate directory. Automatically update customer case lead data information according to the overall target website, which is suitable for multi-dimensional standard selection such as industry search and important mobile phone contacts. Facilitate online sales, quickly acquire customers, and improve follow-up progress.