How to find customers in network marketing
In the Internet age, network marketing is booming, but due to its special sales nature, it is difficult to build trusting relationships with customers. So, how should network marketing acquire customers?
Traditional sales are physical sales, and sales staff need to communicate with customers face-to-face and travel when necessary. Nowadays, with the rapid development of the Internet, all kinds of e-commerce are in full swing, and online sales have also begun to flourish. Because traditional sales are visible and tangible, it is easier to build trust with customers;
In contrast, online sales are invisible and intangible. Sales personnel communicate with customers through the Internet, and only transmit information through voice, and it is difficult to establish trust. So, how should online sales find the right potential customers?
1. Accurate positioning
The accurate positioning here includes two parts, one is the Internet positioning of the enterprise itself, and the other is the Internet positioning of the customer. Before conducting online sales, we must first find out the positioning of the enterprise itself, which industries it is suitable for, including understanding the advantages of the enterprise, and which professions and services it provides to customers.
Second, the salesperson should analyze the customer's Internet positioning and understand the customer's needs, even better than themselves, so that you can go to the corresponding website or forum. For example, customers in the catering industry like to go to group buying sites, customers in the manufacturing industry like to go to industry forums, and so on.
2. Do network research
When looking for customers, if you don’t have a goal at first, you can consider conducting an online survey first, designing a questionnaire online, or posting some powerful benefits to entice customers to fill out the questionnaire. If users are willing to fill out questionnaires, it means they don't hate your product, can be tracked, and may convert to your customers after communication. Even if some users are attracted by the benefits, they will give up filling out the questionnaire, even if they open the questionnaire and find that they are not interested in the product. Therefore, users who fill out the questionnaire have high tracking value.
Industry directories and enterprise yellow pages contain a large amount of enterprise-related information. Online sales personnel can find original target customers according to the above categories, and can also find enterprises that need your products through the yellow pages in the online category information. After finding the contact information, you can directly contact the relevant industry by phone to determine whether there is any cooperation intention.
3. Resource exchange
A salesperson's job is to deal with people in itself, don't avoid dealing with other types of salespeople besides dealing with customers. Sales must have similarities. More communication can absorb experience and expand the way to find customers. If necessary, you can communicate customer resources with salespeople in related industries. The overarching goal is to get the contact information of the decision makers, who are the key to a customer's ability to close a deal because many businesses do not have the decision-making power.
The development of the Internet is in full swing. Enterprises should adapt to the development of the times and make full use of the Internet platform to help enterprises obtain unexpected happiness. Many online salesmen know how to softly promote themselves and open Taobao stores to attract some customers; more online salesmen will use our media platforms to find customers, such as WeChat public accounts, open interactive functions, attract customers to interact with users, or write articles to attract users Resonate, end users enter loyal customers, and realize the operation of private domain traffic.
Email marketing is also a great tool for online sales to collect relevant email addresses through software, QQ groups and industry websites. And send some useful, interesting and valuable content through the email group to attract customers, guide their attention, and get their approval. Any marketing needs a certain time cost, email marketing is no exception, and potential customers need to be tracked for a long time.
Mining some new customer access channels may be more effective than traditional customer access channels. For example, in recent years, big data customer access: through big data and artificial intelligence technology, a combination of conditions is provided to filter, and then target customers are accurately located according to customer portraits.
Bulk stable provides accurate leads, and you can view customer details in the candidate list. Update customer lead data in real time according to the target website, support industry search, key contacts and other multi-dimensional criteria filtering. It is convenient for online sales to quickly acquire customers and improve follow-up progress.