How to optimize the website to improve the mobile SEO ranking?

May 5, 2022
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Mobile website optimization is very different from traditional website optimization. It belongs to the category of SEO optimization. Mobile website optimization pays more attention to adaptability, loading speed, content quality and whether the website title can accurately express the theme. The recent popular saying that SEO is dead, as a veteran who has been working silently in SEO technology for nearly 20 years, has something to say. Today, I will discuss with you how to optimize your mobile website and improve your mobile SEO ranking?

Let’s take a look at the status quo of SEO first, and then let’s talk about how mobile website optimization can improve SEO rankings.

There are a lot of webmasters talking about whether SEO has a future, and whether SEO is dead. There are currently two main groups, one group that believes that search engine traffic has dropped significantly. Search results are shifting to private domain traffic, with fewer and fewer search results from third-party sites; another group believes that traffic is shifting to vertical e-commerce, our media, short video and other emerging media, and the number of people using search is greatly reduced.

1. It is an indisputable fact to reduce search engine traffic, but we will still use search engines

So far, the frequency of our use of search engines is decreasing, but we still use search engines because search engines are a comprehensive search, including traditional media, short video, e-commerce, community, Q&A, library and other snapshots, any No single platform can address all search needs of users.

2. Baidu search engine display results are diversified, mainly aggregated display

It is an indisputable fact that Baidu is still the leader in China's search so far, and Baidu's search market share is still far ahead. You may also find some changes in Baidu search results, mainly in bureau and display, especially on mobile terminals.

Computer search is mainly reflected in: increasing the weight of Baidu's own content; mobile search pays more attention to aggregated display, displaying more self-media content, short video content, Q&A content and pictures in the form of aggregated cards.

After analyzing the difference between Baidu computer and mobile terminal, we will discuss how to optimize mobile website to improve the SEO ranking of mobile terminal? In the future, Baidu's traffic will be more inclined to mobile terminals, and mobile terminal search will become the main location of Baidu's search engine. This has to do with the internet habits of users, as mobile networks are everywhere.

Five conditions for mobile SEO optimization: Only by doing the following can you quickly improve your mobile SEO rankings.

  1. The website has a simple structure, clear layers and clear themes;

  2. The website experience is friendly. Can quickly adapt to mobile terminals;

  3. The content of the website is of high quality, with clear layout and clear theme.

  4. The title echoes the content, and the keywords match the theme;

  5. Before publishing content, be sure to locate topics, keywords, expression skills, and think about how to create content from the user's point of view. Don’t sacrifice content usefulness just for keyword rankings.

4. Summary

Mobile SEO is the focus of our webmasters, content has search, search has SEO technology, SEO technology is not limited to Baidu and other search engines, even Taobao, Amazon, Douyin, headlines and other e-commerce or new media are also SEO techniques can be used to increase search conversion rates. We do SEO to help users effectively meet their needs, not just for rankings. No matter how good your ranking position is, what's the point of the content not being what users want?

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