How to do network promotion for the new company's corporate product brand, and what are the steps of network marketing
First and foremost, online branding is the promotion of a product, service or even a founder’s propaganda in some way or another. Packaging promotion, the carrier of promotion is the Internet. So, new companies, new enterprises, how to do new brand network marketing, where to start, how to quickly create new brand reputation. Popularity, influence, and how to quickly open up the market are all issues that new corporate brands must face.
Practical problem: Many companies do not know how to start network promotion and can only find professional network promotion companies for cooperation. But at present, Internet companies are generally doing well, and it is very high to find a good investment, that is to say, the fees are definitely not cheap, so business owners must make the right choice based on their actual situation, so as to spend less money, the most The important thing is to choose a professional and reliable company to achieve less money for you, and there will be an input-output ratio.
Before promoting an online brand, it is first necessary to understand two important tasks of online branding. Establish a good corporate image and product image through the Internet, improve brand awareness, reputation and industry influence, and build customer trust, so what should we do?
1. Company website construction.
Because the company's tariff is a symbol of the company's size, strength, culture, and team background, it solves new identification problems. Many people say that the company's website is useless and outdated. People who say this just don't know how to promote the company's website and how to use it. It's not the company website that collects money. It's not that simple. It's like opening a store. If you just open a store and don't promote it, who knows, and customers don't know how to consume, so how do you make money? Therefore, the company's official website is to promote, publicize, let more customers know about your official website.
2. Question and answer promotion.
For example, if I provide branding services, I will do corporate branding, which company is best for corporate branding, etc. In related aspects, it is easier for entity companies to understand which factory is better, which XXX product is better, etc. Baidu Knows, Tianya Q&A, Zhihu Q&A are all available.
3. News promotion (software promotion)
News promotion can package companies, products, and founders. In fact, these are all to build industry visibility, reputation, and influence. This is to solve the problem of trust with customers. The biggest problem with online promotion is trust. If the client does not believe, it is impossible to cooperate with you, this is the importance + necessity of trust.
News promotion is actually to write corresponding publicity articles, and then publish them to well-known websites and portals in the corresponding industry, such as Sina and portals, choose media platforms suitable for your products and services, deepen your visibility and business, and rank for long-tail keywords.
4. The form of self-media promotion
We media are very popular now, and the benefits are also good. Better self-media platforms include WeChat public platform, Sohu We-Media, Baijiahao, NetEase We-Media, etc. Qualified companies can start large-scale promotion from We-Media.
5. Website keyword ranking
The so-called website keywords are actually our company's products or service items, which are called keywords on the Internet, that is, optimizing these keywords to the Baidu homepage, customers can directly see our company website on the Baidu homepage, in fact , which is also a symbol of the company's technical strength, and it is also an important link in solving the problem of trust.
6 Promotion methods of classified information platform
It can cover our long tail keywords through a large distribution of blogs, forums, classified information, B2B, etc. One is to promote your own website or QR code and contact information through links, and the other is to classify information, B2B can directly bring target customers.
7. Image and video promotion
Corporate image and video promotion may not be suitable for all companies, and can only be carried out according to the actual situation. The title of video promotion also needs keywords, so that customers can actively know and understand.